Our team has conducted extensive research to compile a set of Adobe Analytics Standard MCQs. We encourage you to test your Adobe Analytics Standard knowledge by answering these 60+ multiple-choice questions provided below.
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A. Page View
B. Lifetime
C. Visitor
D. Visit
A. In the onClick event handler of a link
B. In the pageName variable
C. In the s.userID variable
D. In the ClickMap section of the page footer
A. Create a processing rule for the two date ranges
B. Click "Compare Dates" in the calendar module
C. Change the date range in the metric selector
D. Click "Compare Dates" in the grey report header
A. Typed/Bookmarked
B. Search Engines
C. Mobile Apps
D. Other Web Sites
E. Social Networks
A. Multi-suite tagging
B. Double variable tagging
C. You cannot send data to more than one report suite
D. Cross-suite reporting
A. To separate clicks on links that ClickMap combines
B. All of these
C. To aggregate clicks on links that change often during a day
D. To improve accuracy of ClickMap data reporting
A. False
B. True
A. Corrupted data will be collected
B. Data will continue to be collected normally
C. No data will be collected
D. You will void your license
A. v_setUp
B. s_account
C. s.login
D. s_exec
A. Restricting access to dashboards
B. Designing a more user-friendly dashboard
C. Importing meta-data to describe and group reporting values
D. Ensuring your system is compatible with SiteCatalyst
A. 10
B. 50
C. 5,000
D. 200
E. No limit
A. View conversion events in the context of data dimensions
B. Enable Participation
C. Breakdown traffic metrics by one another
D. Enable Pathing
E. Record product names
A. Decaying
B. Most Recent
C. Original Value
D. Linear
A. SiteCatalyst Attribute Importing and Naming Tool
B. Script Assignment Importing And Naming Tool
C. Standard Attribute Injection and Naming Tool
D. Simple Attribute Interface Naming Technology
A. Subrelations
B. Data Sources
C. Classifications
D. Data Feeds
E. Correlations
A. Success Event
B. Participation
C. Conversion variables (eVars)
D. Traffic variables (sProps)
E. Classifications
A. They cause everything after the comma to be treated as the "units" entry in s.products.
B. They do not display correctly as commas in the reporting interface.
C. They cause the entire s.products value to be discarded after data collection.
D. They cause everything after the comma to be treated as a separate category/product/units/revenue entry in s.products.
A. True
B. False
A. False
B. True
A. 4
B. 10
C. 2
D. No limit
E. 5
A. 50
B. 75
C. 10
D. 25
E. 100
A. Data Extracts
B. Targets
C. Bookmarks
D. Alerts
E. Calender Events
A. Visit
B. Page View
C. Month
D. Purchase
E. None
A. 100 bytes
B. 32 bits
C. There is no limit
D. 1 kilobyte
A. True
B. False
A. www.mysite.com
B. mysite.112.2o7.net
C. metrics.mysite.com
D. mysite.d1.sc.omtrdc.net
A. Participation
B. Correlations
C. Pathing
D. Subrelations
E. Segmentation
A. Participation
B. Subrelations
C. Serialization
D. Classifications
E. Correlations
A. File Downloads
B. Custom Links
C. None, s.linkType='o' is not valid syntax
D. Exit Links
A. ASI Slots
B. Data Sources
C. Publishing Widgets
D. SAINT Classifications
E. Data Extracts
A. The paid search keywords reports must be enabled by Adobe ClientCare
B. Paid search ads must be tagged with a consistent query string parameter
C. Paid Search Detection must be enabled in the Admin Console
D. A paid search campaign must be actively running in a known search engine
A. Sharing > Bookmarks > Share Bookmarks
B. Admin > Bookmarks > Share
C. Manage > Bookmarks > Manage
D. Favorites > Bookmarks > Manage Bookmarks
E. Admin > Manage Bookmarks
A. status
B. data
C. image
D. site
A. 10
B. 12
C. 1
D. 5
E. 15
A. Used to capture the type of content displayed on the page.
B. Determines if the page contains conversion events or not.
C. Captures URLs that lead to a 404 Error Page.
D. Reports on the page template name when using a CMS.
A. True
B. False
A. Can be used to set Merchandising eVars
B. Can be used to set numeric and currency success events
C. Can be used to set the purchase event
D. Can accept multiple values
E. Can be used to see product pathing
A. s.events="event1"
B. s.event1="booked flight"
C. s.events="booked flight"
D. s.event1="event1"
A. A variable in which you can pass multiple additional traffic variables in a delimited list so each prop gets credit for that page view.
B. A variable in which you can pass multiple values in a delimited list so each value gets credit for that page view.
C. Another term used for SAINT classifications.
D. A variable in which you can pass multiple values in a delimited list which the values persist so you can correlate conversion metrics with them.
A. Provide directional guidance to help influence visitor behavior
B. Analyze your organization's use of Adobe products
C. Create reports showing how visitors use the website
D. See which links on web pages are clicked the most
E. See how many "hits" pages on your website get
A. Additional variables
B. Improved campaign attribution
C. Inter-site Pathing
D. De-duplicated unique visitors
E. Rollup metrics
A. s.events="scAdd" s.products="Adipure 11pro"
B. s.events="scAdd" s.products=";Adipure 11pro"
C. s.events="scAdd" s.products=";;Adipure 11pro"
D. s.events="cartAdd" s.products=";Adipure 11pro"
A. Classifications can be overwritten
B. Classifications can be applied to out-of-the-box reports
C. Classifications are retroactive
D. Classifications can be cleared out if needed
E. Classifications can be applied to both conversion and traffic variables
A. s.products=",widgets,6,5.98"
B. s.products=";widgets;6;5.98"
C. s.products=",widgets,6,35.88"
D. s.products=";widgets;6;35.88"
A. Change the report suite ID for a server call
B. Exclude by IP address
C. Explode (break apart) a single variable value into multiple values
D. Copy a value from one variable to another
A. s.trackingServer
B. s.prop1
C. s.visitorID
D. s.cookieDomain
A. Participation is used for eVars and allocation is used for sProps
B. Participation assigns full credit and allocation assigns partial credit
C. Participation allows for pathing and allocation does not
D. Participation can expire beyond a visit, whereas allocation is visit based
A. clnk
B. pev2
C. pev1
D. lnkName
A. Product Syntax is set in the s.products variable, while Conversion Syntax is not
B. Product Syntax requires fewer server calls than Conversion Syntax
C. Product Syntax can be tagged manually, while Conversion Syntax is enabled by ClientCare
D. Product Syntax sets the s.products variable, while Conversion Syntax sets s.events
A. 50
B. 100
C. 255
D. 200
E. 75