Copywriting MCQs
Copywriting MCQs
These Copywriting multiple-choice questions and their answers will help you strengthen your grip on the subject of Copywriting. You can prepare for an upcoming exam or job interview with these 50+ Copywriting MCQs.
So scroll down and start answering.
1: A brief selection of copy that is deliberately designed to stand apart from the main body of text and draw attention to an important point or feature is a:
A. PPC ad
B. Callout
C. Funnel
D. Popup ad
2: To make Adword ads stand out and seem "larger" in appearance, it is recommended that you:
A. CAPITALIZE EVERY LETTER
B. Put a few exclamation points at the end!!
C. Capitalize Each Word's First Letter
D. "Put quotes around the copy"
3: Which of the following is an example of conversational copywriting?
A. If you're not completely satisfied with Product X, we will refund the purchase price.
B. Product X contains 100% organic ingredients.
C. An indepent medical study shows that Product X…
D. Like you I struggled with dieting, but then I found Product X.
4: As part of a collaborative team, a copywriter might work with:
A. Art director
B. All of the above
C. Client
D. Marketing team
5: A copywriter would be most likely to write content for which of the following?
A. Newspaper Op Ed column
B. Fiction novel
C. Sales brochure
D. Personality quiz
6: In terms of copywriting, what does USP stand for?
A. Unclear Soft Proposition
B. Unique Selling Proposition
C. Uniform Sales Pamphlet
D. Universal Safe Payment
7: A company describing itself as “America's largest single source of space-age products” is an example of what psychological trigger?
A. Fear
B. Guilt
C. Desire to belong
D. Establishing authority
8: A style of advertising that looks like an independent article offering some kind of useful information but is ACTUALLY an ad is called an:
A. Blog
B. Search ad
C. Advertorial
D. Pay per click ad
9: With regard to length, copywriting should be:
A. Always more than three paragraphs
B. As long or as short as it needs to be depending on what the situation calls for
C. No longer than three paragraphs
D. As absolutely short as possible
10: Which of the following is most closely tied to a company's overall brand?
A. Sentence structure
B. Punctuation
C. Spelling
D. Grammar
E. Tone
11: Large lettering and lots of colors are perceived as shouting. True or False?
A. False
B. True
12: Copywriting for SEO involves using several:
A. buzzwords
B. keywords
C. catchy words
D. hype words
E. rare words
13: The best copywriting is:
A. Complex and challenging
B. Emotionally misleading
C. Clear and concise
D. Disguised as information
14: The process of affecting the visibility of a website or a web page in a search engine’s natural or un-paid (organic) search results is:
A. EPC
B. CTR
C. ROI
D. SEO
15: Holding the prospect's attention is NOT an important aspect of copywriting. True or False?
A. False
B. True
16: "What's In It For Me" is the number one question going through your customers head?
A. True
B. False
17: The ________ is considered the most important element in most advertisements.
A. headline
B. bullet list
C. last 20%
D. last sentence
18: Copywriters who write for websites should:
A. Be knowledgeable about search engine optimization
B. Be proficient with Photoshop
C. Know basic programming languages
D. Have a degree in Computer Science
19: True or false? Proof that is emotionally appealing is more likely to be accepted and believed.
A. False
B. True
20: Which statement best describes a successful copywriter?
A. You can only get hired as a copywriter if you are also an artist or photographer
B. Successful copywriters come from all walks of life
C. Only published authors can succeed
D. Successful copywriters must have a college degree in journalism
21: The words people use when using search engines to find the solution you offer are called:
A. Keywords
B. Drivenwords
C. Copywords
D. Keytags
22: What does AIDA stand for?
A. Attack, Interest, Distract, Action
B. Attract, Intense, Dreamy, Advertise
C. Attract, Instigate, Drop, Allow
D. Attention, Interest, Desire, Action
23: Which of these would be included in a copy brief?
A. The goal of the project or campaign
B. Details on special offers, pricing, or incentives
C. All of these
D. Insights into the target audience
24: The term that refers to the level of knowledge and understanding a prospect has for the benefits or the existence of the product is called:
A. Emotion
B. Feeling
C. Longing
D. Awareness
25: This term is used to describe the powerful copy element when a person or an organization endorses a product in the advertisement.
A. Product rant
B. Quality pronouncement
C. Price point
D. Testimonial
26: A document that provides a detailed overview of the copywriting project is the:
A. Project carton
B. Copy window
C. Focus sheet
D. Copy brief
27: The short saying or motto of your copy is the:
A. Tagline
B. Foldline
C. Catchphrase
D. Gutter
28: True or False? A good copywriter will focus on selling the features, not the benefits, of a product.
A. True
B. False
29: When building a relationship and trust with a new social media campaign, it is recommended that you avoid:
A. Selling
B. Interacting in conversations
C. Establishing your brand's voice
D. Sharing a story
30: Copy that appears throughout a promotion that urges the prospect to do something, such as click a link or fill out a form, is commonly called:
A. An action device
B. A funnel
C. The exit form
D. The tagline
31: True or False? It doesn't matter what goes in an email subject line, as long as it gets the reader to open the email.
A. False
B. True
32: Imagined versions of your prospects, customers and the public that contain in-depth, lifelike character traits to help develop content and marketing are:
A. Titles
B. Personas
C. Saps
D. Characters
33: After they have been sold, people don't need to satisfy their emotional decisions with logic. True or False?
A. True
B. False
34: The letters in the classic copywriting formula “AIDA,” stand for Attention, Interest, Desire and:
A. Awareness
B. Action
C. Answer
D. Attitude
35: What is an ellipsis?
A. ...
B. &
C. ~
D. ^
36: The main goal of copy written for web elements is to:
A. fill in white space
B. give the user extensive details
C. make it easy for the user to navigate the site
D. make the user feel excited
37: A copywriter differs from a content writer in that a content writer’s work is generally not:
A. Based on research
B. Grammatically correct
C. Promotional
D. Funny
38: What is recommended as one of the best ways to edit your work?
A. Read each word twice
B. Read it on a different device
C. Read it aloud
D. Read it from a hard copy
39: The section of a blog post that contains the author's name is the:
A. Attribution section
B. Call to action
C. By-line
D. Fold
40: When optimizing content, a copywriter should avoid keyword __________.
A. tapering
B. bashing
C. stuffing
D. jumping
E. juggling
41: Which of the following is more like content writing than copywriting?
A. Sales letter
B. Slogan
C. Product description
D. A how-to article
42: When using a bullet list of 5 or more points, where are the recommended spots to place your most important points?
A. First, second to last, and last
B. First, second, and last
C. Two in the middle and last
D. All three in the middle of the list
43: A general rule in copywriting is to focus on benefits. However, focusing on features can be appropriate in the following situation:
A. When your target audience knows very little about your product or service
B. When your target audience has a highly technical knowledge of a product
C. When your target audience is teens
D. When your target audience is newspaper readers
44: Create the illusion of lower quantity of your mailing list and your response will go down. True or False?
A. True
B. False
45: Which item is NOT a typical job for copywriters?
A. Blog Posts
B. Technical Writing
C. SEO Articles
D. Marketing Copy
E. Product Descriptions
46: A guide or report, written by an authority on the subject that educates the reader on an issue and helps them make a decision, is called a:
A. Trial offer
B. Whitepaper
C. Carrot and stick technique
D. Focus guide
47: A desired, measured result such as a reader sharing your copy on social media, buying your product, or signing up to a mailing list is considered a:
A. Desire function
B. Call to action
C. Open rate
D. Conversion
48: The first, usually top-half of a website which is visible without scrolling is referred to as:
A. Top placement
B. Above the fold
C. First capture point
D. Golden section
49: The one characteristic that brings cohesion and a level of uniformity to an advertising campaign is commonly referred to as the:
A. Tagline
B. Golden thread
C. Focus keeper
D. Wrapup
50: Which of these is NOT a specific function of the headline?
A. Get attention
B. Make the sale
C. Draw the reader into the body copy
D. Deliver a complete message
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