Facebook Marketing MCQs
Facebook Marketing MCQs
The following Facebook Marketing MCQs have been compiled by our experts through research, in order to test your knowledge of the subject of Facebook Marketing. We encourage you to answer these 150+multiple-choice questions to assess your proficiency.
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1: Can you choose your target group using facebooks ads?
A. Yes
B. No
2: TRUE or FALSE? Integrating apps and third party websites with Facebook does *NOT* require creating a FB application.
A. TRUE
B. FALSE
3: Which of the following is NOT considered in Facebook's engagement metric?
A. Comments
B. Share
C. Likes
D. Views
4: Facebook users spend the most time (40%) on which page?
A. Collective Friend's Profiles
B. Chat Windows
C. News Feed
D. Own Profile
5: True or False? Facebook supports hashtags.
A. FALSE
B. True
6: On Facebook, you can sponsor a post to a specific audience age, gender and location.
A. False
B. True
7: Ads Manager is where you can manage your Facebook ads.
A. False
B. True
8: What is the name of Facebook’s analytic package?
A. Insights
B. Discovery
C. Princeps
D. GlassDoor
9: True or False? Mobile users can see a sponsored story in their newsfeed.
A. True
B. False
10: When building your Facebook Community you can also invite email contacts.
A. False
B. True
11: True or False? Half of Facebook page visits come from mobile devices.
A. FALSE
B. True
12: What does NFO stand for?
A. News Feed Optimization
B. No Fee Operation
C. Novel Feature Orientation
D. Network/Feed Organization
13: True or False? Once a budget is set it cannot be changed.
A. True
B. False
14: True or False? Cover photos are crucial to establishing respectable company pages.
A. True
B. False
15: What button can be installed on outside webpages to allow consumers to become a fan of your page?
A. F - Button
B. Feed Button
C. Fan Button
D. Like Button
16: True or False? Facebook and Twitter profiles can be connected.
A. False
B. True
17: True or False? It is possible to embed single Facebook posts in an external blog or website?
A. False
B. True
18: Which of the following best describes third-party apps interacting with Facebook?
A. AoF calls
B. alk3 calls
C. AFI calls
D. API calls
19: How can I get more people to share my posted content?
A. Use a Call to Action in the post
B. Include an image with your Facebook status update
C. (all of these)
D. Offer an incentive to users for sharing
20: What allows users to share their location on Facebook?
A. Pin-Points
B. Check-Ins
C. Four-Squares
D. Shout-Outs
21: Which of the following is most likely to get attention on Facebook?
A. Text pitches
B. .GIFs
C. Facebook page shares
D. Photos
22: True or False? Long, rich, and detailed posts get more likes/shares than short or medium length posts.
A. True
B. False
23: What symbol allows users to 'tag' other users or companies?
A. #
B. *
C. @
D. >
24: True or False? Facebook's analytic tool shows the names of people who have visited your page.
A. False
B. True
25: The Subscribe Button lifts the 5,000 friend limit.
A. True
B. False
26: What's 'frequency' a measurement of?
A. The amount of people that share your ad
B. The amount of times a Facebook user sees your individual ad
C. Another word for impressions
D. The amount of people your ad reaches
27: What symbol does Facebook use to mark verified pages?
A. The letters "OK"
B. A star
C. A check mark
D. A hand giveing a thumbs-up signal
28: Where can you see statistics of your posts on Facebook?
A. Analytics
B. Settings
C. Insights
D. See who like
29: Which of the following is *NOT* a type of promotion offered by Facebook Offers?
A. In Store
B. Online
C. Traditional Media
30: True or False? A hashtag on Facebook should be unique from hashtags you use on other social networks.
A. TRUE
B. False
31: What is the name of Facebook's Analytics tool?
A. Insights
B. Page Rank
C. Facebook Analytics
D. Edge Rank
32: What is CTR?
A. Clicks Through Rate
B. Cost Through Rate
C. Click Table Rate
D. Cost Through Rates
E. Click Through Rate
33: In terms of Facebook's ranking algorithm, what does "weight" refer to?
A. How many highly ranked content posts a profile has in a given week
B. How often a profile produces content
C. How many followers/friends a company has
D. The amount of comments, likes, etc. a content post receives
34: What is the name for Facebook's ranking algorithm?
A. Like Rank
B. Edge Rank
C. Page Rank
D. Face Rank
35: How are Facebook ads paid for?
A. Keyword bids
B. Demographic bids
C. CPC & CPM
D. Cost-per-like
36: Weight, affinity, and time decay comprise...
A. PageRank
B. Facebook Open Source
C. NFO
D. EdgeRank
37: True or False? Ads on Facebook mobile appear in the sidebar.
A. True
B. False
38: What is the purpose of the 'star' action in your company profile?
A. Note a post for later reference
B. Share a post with your top followers
C. Highlight important stories by making them larger and more visible
D. Make your most important post stay at the top of your Page for 7 days
39: True or False? Running multiple versions of the same ad at once is recommended.
A. False
B. True
40: In "Page Insights", the "Total Reach" metric stands for:
A. The number of unique people who are friends with your fans, including your current fans
B. The number of unique users who have encountered any content associated with your page since its launch
C. The number of unique users who have encountered any content associated with your page (not including ads or sponsored stories pointing to your page) in the last month
D. The number of unique users who have encountered any content associated with your page (including ads or sponsored stories pointing to your page) in the last seven days
41: True or False? Auto-posting to Facebook has been shown to decrease likes and comments by 70%.
A. False
B. True
42: What is the name of Facebook's algorithm for determining how prominently content is displayed on the News Feed?
A. EdgeRank
B. PowerRank
C. FeedRank
D. PageRank
43: What is the purpose of the 'pin' action in your company profile?
A. Attach a post to a specific demographic
B. Highlight important stories by making them larger and more visible
C. Attach a post to a specific interest
D. Make your most important post stay at the top of your Page for 7 days
44: What icon can one attach to in-store flyers, posters, etc. to direct mobile consumers to their Facebook page?
A. Instagrams
B. Hyperlinks
C. EdgeRank
D. QR codes
45: In order to secure a username for my fan page, you need a minimum of 25 Fan page likes.
A. True
B. False
46: What is the standard size for Facebook Cover Photos
A. 851px wide by 315px high
B. 776px width by 345 px high
C. 237px width by 567 px high
D. 567px width by 110 px high
E. 987px width by 235 px high
47: What is the accepted ratio of content & engagement to sales messages?
A. 50-50
B. 20-80
C. 80-20
D. 25-75
48: What search revolutionizing feature has Facebook recently released?
A. Edge Search
B. Friend Search
C. Graph Search
D. Glass Door Search
49: True or False? Facebook allows discounts, deals, and sales to be advertised in a company's cover photo.
A. True
B. False
50: Which of the following is NOT considered in Facebook's negative feedback metric?
A. When a page is marked as spam
B. When a post or page receives a negative comment
C. When a page is unliked
D. When a post is hidden
List of Facebook Marketing MCQ...
Available in:
Facebook Marketing MCQs
Вопросы по маркетингу в Facebook на русском языке
Preguntas de Facebook Marketing en español
日本語での Facebook マーケティングの質問
Domande di Facebook Marketing in lingua italiana
Questions marketing Facebook en langues françaises
Perguntas de marketing do Facebook em idiomas portugueses
Fragen zum Facebook-Marketing in deutschen Sprachen
中文（简体）语言的 Facebook 营销问题
أسئلة التسويق عبر الفيسبوك باللغات العربية
Pertanyaan Facebook Marketing dalam bahasa Indonesia
Türkçe Facebook Pazarlama soruları
