Answer these Introduction to Strategy MCQs and assess your grip on the subject of Introduction to Strategy.
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A. Foresight and a holistic view of the firm
B. The short-term objectives of the firm and ways of meeting them
C. Defining marketing goals and targets
D. Enhancing sales performance
A. Rapid changes in the business landscape
B. More sophisticated organizational structures
C. Pressure to innovate
D. All of the above
A. Machiavelli
B. Sun-Tzu
C. Herodotus
D. All of them
A. They are the same
B. There is no relation
C. As legitimations for current views
D. None of the above
A. To remain powerful is the highest priority
B. To listen to your employee’s needs is of utmost importance
C. Delegation of authority enhances team performance
D. None of the above
A. Strategy is based on a pre-determined wisdom and rational thinking
B. Strategy unfolds sequentially yet rationally
C. Strategy has a non-rationalistic element in it induced by passions and feelings
D. A and b above
A. The 1960–70s, drawn from economics
B. The industrial revolution in north-west England
C. The 1980s, with the advent of large US multinational corporations
D. The 1930s, drawn from social psychology
A. The First World War
B. The Peloponnesian Wars
C. The Second World War
D. The Vietnam War
A. Marks & Spencer’s
B. Zara
C. West Point
D. Ancient Greece
A. Corporate
B. Technology
C. Mergers and acquisitions
D. All of the above