Society and Media Interaction MCQs
Society and Media Interaction MCQs
Answer these 50 Society and Media Interaction MCQs and see how sharp is your knowledge of Society and Media Interaction.
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1: Influential community members who invest substantial amounts of time learning about their own area of expertise is known as _______ .
A. Opinion Leaders
B. Geographics
C. Demographics
D. None of these
2: Which method is typically used to analyze potential markets for products and programs?
A. Opinion Leaders
B. Geographics
C. Demographics
D. None of these
3: Which method is typically used to analyze potential markets for products and programs?
A. Opinion Leaders
B. Geographics
C. Demographics
D. None of these
4: Psychographics is a method typically used to potentia ________ markets for products and programs .
A. Analyze
B. Control
C. Analysis & control
D. None of these
5: Surveillance is the media that helps us extend our senses to perceive more of the world surrounding us.
A. True
B. False
6: The process by which media coverage makes an individual gain prominence in the eyes of the public is known as_______ .
A. Status Conferral
B. Correlation
C. Socialization
D. None of these
7: The process of selecting, evaluating, and interpreting events to give structure of the news is known as _____ .
A. Status Conferral
B. Correlation
C. Socialization
D. None of these
8: Socialization is the process of educating young people and new members about the _______ of a group or society.
A. Values
B. Social norms
C. Knowledge
D. All of these
9: Entertainment is a media communication intended primarily to amuse the audience.
A. True
B. False
10: A theory of media effects says that the media tells the public not what to think is known as ______ .
A. Status Conferral
B. Agenda-Setting Theory
C. Socialization
D. Social Learning Theory
11: The process by which individuals learn by observing the behaviors of others and the consequences of those behaviors is known as ______ .
A. Status Conferral
B. Agenda-Setting Theory
C. Socialization
D. Social Learning Theory
12: An approach to studying mass communication that looks at the reasons why audience members choose to spend time with the media ,this statement is related to _______ .
A. Status Conferral
B. Agenda-Setting Theory
C. Uses and Gratifications Theory
D. Social Learning Theory
13: The process by which individuals produce meaning through interaction based on socially agreed-upon symbols is known as _______ .
A. Status Conferral
B. Agenda-Setting Theory
C. Symbolic Interactionism
D. Social Learning Theory
14: Cultivation Analysis is an approach to ________ the effects of television viewing that argues that watching significant amounts of television .
A. Analyze
B. Control
C. Analysis & control
D. None of these
15: Which of the correct statements about Mean World Syndrome ?
A. A school of thought that grew out of the time period between World War I and World War II
B. The perception of many heavy television watchers of violent programs that the world is a more dangerous and violent place than facts and statistics bear out.
C. Examining how meaning is created within society, who controls the media, and the roles the media play in our lives.
D. None of these
16: Critical Theory addressed the connection _____ .
A. Ideas
B. Values
C. Between ideas and values
D. None of these
17: Examining how meaning is created within society, who controls the media, and the roles the media play in our lives ,this statement is related to ______ .
A. Critical/Cultural Approach
B. Plus-Sized Model
C. Penny Press
D. Short Head
18: Plus-Sized Model is a female fashion model who wears an ______ clothing size.
A. Average
B. Larger
C. Both a & b
D. None of these
19: Started by edison, the first film monopoly was known as the _____.
A. Trust
B. False
C. None of these
20: Our varied media institutions and outlets are basically in the _____, or storytelling, business.
A. Narrative
B. Easier
C. Harder
D. None of these
21: The taking-out of material that may offend others is called _____.
A. Nurses
B. Censorship
C. Best
D. Volunteered
22: ______ owns media properties on every continent except antarctica.
A. News Corporation
B. NBC Universal
C. Bertelsmann
D. Clear Channel Communications.
23: The most important factor that causes ocean tides on earth is the __________.
A. Earth's rotation
B. Moon
C. Configuration and depth of the ocean basins
D. Sun
E. Coriolis effect
24: ______ are one of the longest-running serial programs in the history of television.
A. Workplace comedies
B. Daytime soap operas
C. Sitcoms
D. Hybrid dramas
E. Anthology dramas
25: ______ is best known for his/her covers of vanity fair and rolling stone magazines.
A. AARP: The Magazine
B. Annie Leibovitz
C. Margaret Bourke-White
D. All of the above
26: ______ is the largest publisher in the english language.
A. Time Warner
B. Bertelsmann
C. News Corporation
D. Viacom
27: A public relations firm looking to make full use of the internet can ______.
A. Create a blog where corporate executives can report company news and share their own observations
B. Edit Wikipedia entries for its client's benefit
C. Hire apparently independent bloggers to promote products
D. Encourage clients to use social media tools like Facebook and Twitter to interact with audiences
E. All of the options are correct
28: An example of using a third screen would be _____.
A. Better online services and DBS services are capturing a portion
B. Cable systems typically offer a single tier of service to their customer
C. Watching a recent television episode on your computer
D. Releasing iPad apps, allowing users to stream live TV
29: ______ integrate advertisements as billboards, logos, or storefronts inside a game.
A. Advergames
B. In-game advertisements
C. MMORPGs
D. Gamespeaks
30: A show that focuses on wacky incidents is called a _____ comedy.
A. Drama
B. Services
C. Situation
D. Control
31: Access-channel mandates were intended to _____.
A. Cable companies were allowed to enter each other's markets
B. Require cable systems to set aside channels for local government and educational uses
C. Choose what content and channels to carry, but common carriers cannot
D. Production companies offer to lease a show to a station or network in exchange for splitting advertising revenue
32: Buffalo bill's publicity agent, john burke, used ______ to promote bill's wild west show.
A. Promotional News stories
B. Magazine articles and ads
C. Dime novels, theater marquees
D. Poster art, and early films
E. All of the above
33: Mobile devices like smartphones, ipods, and ipads are also known as _____.
A. Fourth-screen technologies.
B. Situation
C. Position
D. Satisfied
34: Numerous books became best-sellers after their authors appeared on __________.
A. 20/20.
B. Home Improvement C.
C. SPAN's Booknotes program
D. Oprah
35: One of cyrus curtis's strategies for reinvigorating the saturday evening post was to _____.
A. Appeal to farmers
B. Romanticize American virtues through images like Norman Rockwell paintings
C. Denigrate American values
D. Continue the muckraking tradition
E. Publish risqué pictures
36: Rules of punctuation, capitalization, and spacing of written words were developed ______.
A. During the Middle Ages by scribes
B. In 1452 by printer Johannes Gutenberg
C. In the 1500s for the publication of Canterbury Tales
D. In the ninth century by Wang Chieh for the Diamond Sutra
E. During the Renaissance by Leonardo DaVinci
37: Since the 1930s, the period of heaviest radio listening has shifted to _____.
A. Prime time
B. Late night
C. Mornings
D. Drive time
38: Social media helped call attention to the _____ in 2011 and 2012.
A. Tea party movement
B. Undocumented Immigrants And movement
C. Non-violent protest
D. Occupy Wall Street movement
39: The transistor made radio receivers ______.
A. Portable
B. Expensive
C. Larger
D. Stereophonic
E. Disposable
40: U.s. film viewing decreased during the 1950s because ______.
A. Television cornered the family market
B. Novelties like 3-D didn't work
C. Americans chose to spend their money on refrigerators rather than movie tickets
D. Americans were getting married earlier in life, which meant fewer movie dates
E. All of the options are correct.
41: When a studio engaged in block booking, it ______.
A. Required exhibitors to book a large number of new or marginal pictures in order to get the movies they really wanted
B. Refusing to testify before the House Un-American Activities Committee
C. The original movie theaters, popular with immigrants
D. None of these
42: The textbook suggests that closing newspaper bureau offices ______.
A. Means fewer stories and fewer versions of stories about important issues and events
B. Typically file reports from major cities other than where their paper is located
C. Handle all sorts of stories that might
D. Refers to the space for advertising left over after the news content goes into the paper
43: British television viewers see an average of ______ commercials per week.
A. 205
B. 311
C. 537
D. 789
44: In the 1800s, america's largest railroads used press agents to ______.
A. Drum up passenger business.
B. Sell shares of stock.
C. Campaign for government funding.
D. Obtain the right to ship coal.
E. Help them drop fares and shipping rates.
45: In dialogue, each person is both __________.
A. Evaluator and sender
B. Receiver and evaluator
C. Sender and receiver
D. Speaker and sender
46: In an early attempt to monopolize the film industry, inventor thomas edison formed ______.
A. The Motion Picture Monopoly of America
B. General Electric
C. The Edison Oligopoly Company
D. Paramount Studios
E. The Motion Picture Patents Company
47: In an effort to compete with television in the 1950s, the movie studios began making ______.
A. Big-budget family films
B. Documentaries
C. X-rated adult movies
D. Films that dealt with such social problems as alcoholism, drug abuse, and racism
E. Summer ''blockbuster'' films
48: In the twentieth century, advertising ______.
A. Stimulated demand for new products
B. Spread messages about new products across the country
C. Showed how new products improved daily life
D. Influenced the change from a producer-driven to a consumer-driven economy
E. All of these
49: The conceptual pairing of maleness with humanity in language is known as ________.
A. Androcentrism
B. Ethnocentrism
C. Neocentrism
D. Male-centered communication
50: In the tv freeze of 19481952, ______.
A. The FCC halted technological experiments in order to decide on a workable model for American color television
B. A number of television stations froze new programming in order to make decisions about sponsorship issues and advertising
C. Advertisers boycotted television programming as a way of ensuring their own monopolies
D. The FCC declared a freeze on new licenses because of concerns about frequency-interference problems
E. The monopolies of a few television corporations prevented others from entering the field, putting a freeze on broadcasting competition
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Society and Media Interaction MCQs
