Our team has conducted extensive research to compile a set of Advertising MCQs. We encourage you to test your Advertising knowledge by answering these multiple-choice questions provided below.
Simply scroll down to begin!
A. Audit reports
B. Statement of Circulation
C. Sales Reps
D. Ad magazines
A. The advertiser
B. Both the celebrity and the advertiser
C. The celebrity
D. Neither the celebrity nor the advertiser
A. True
B. False
A. Print advertisements must be watermarked with the FTC logo.
B. Advertisers must have evidence to support all claims made.
C. Advertising must not be deceptive.
D. Advertisements may not be unfair.
A. Advertisements on television that encourage you to go out and purchase a product immediately.
B. An electronic trading system that sells ad space directly to web pages people frequent while they are visiting them.
C. Advertisements on radio that encourage you to go out and purchase a product immediately.
D. An electronic trading system that allows different brands to compete for your attention through pop-up ads.
A. Awareness, Liking, Preference, Purchase, Conviction, Knowledge
B. Awareness, Knowledge, Liking, Preference, Conviction, Purchase
C. Awareness, Liking, Knowledge, Conviction, Purchase, Preference
D. Awareness, Knowledge, Conviction, Liking, Preference, Purchase
A. 128 x 700
B. 728 x 90
C. 400 x 30
D. 468 x 60
A. 100 x 30
B. 234 x 60
C. 400 x 30
D. 428 x 30
A. Ads that make claims about taste or feelings
B. Ads that make claims about health or safety
C. Ads that run nationally
D. Ads that claim their product is "the best"
A. Results Subscribers
B. CPM
C. Qualified Subscribers
D. Distribution Skew
A. AdWords
B. Banner Ads
C. Online Ads
D. Google Ads
A. "Our product has the best value!"
B. "It's clinically proven!"
C. "50% of people use it!"
D. "Get rich quick!"
A. Advertising fishing equipment
B. Advertising a product and switching the price after the ad ends
C. Advertising a product that is unavailable. Once the customer comes into the store, offer a more expensive product
A. A presentation made to an unsuspecting person that should last at least 5 minutes.
B. A presentation pitched to an unsuspecting person over the course of an elevator ride.
C. A clear, concise presentation of your product or idea in a short amount of time, usually less than 30 seconds.
D. A clear, concise presentation of your product or idea over the duration of an elevator ride.
A. The final game of the world series
B. The Oscars
C. The Grammys
D. The Super Bowl
A. Left Over Copies
B. Newsstand sales
C. Dealer Sales
D. Subscriptions
A. False
B. True
A. The clickthrough
B. The animated ad
C. The banner ad
D. The call-to-action
A. Simple, Wise, Opportunities, Threats
B. Strengths, Weaknesses, Opportunities, Threats
C. Strengths, Weaknesses, Obvious, Timeliness
D. Simply Win On TV
A. CPC only
B. CPC and CPM
C. Monthly Price
D. CPM only
A. True
B. False
A. False
B. True
A. Broadcast Advertising
B. Outdoor Advertising
C. Covert Advertising
D. Print Advertising
E. Public Service Advertising
A. A visual representation of your site
B. How many people have visited your site in 24 hours
C. An ad density report
D. A visual representation of where your visitors are clicking on your site
A. Economics, Business and Agricultural Affairs
B. The Federal Trade Commission (FTC)
C. The Federal Business Commission (FBC))
D. The Department of Labor (DOL)
A. 10
B. 1000
C. 1
D. 100
A. Humor appeal
B. Fear appeal
C. Brand appeal
D. Emotional appeal
A. Videos
B. Audio
C. Banner ads
D. All of these
A. Targeted ads
B. Specific Ads
C. Grouped ads
D. Levelled ads
A. False
B. True
A. Running ink
B. Where the ad is placed
C. The area around the printing that will be trimmed off
D. The rate of distribution
A. True
B. False
A. False
B. True
A. Television commercials
B. Magazine advertisements
C. Radio commercials
D. Newspaper advertisements
A. False
B. True
A. A clean site
B. Quality Content
C. Buying lots of ads
A. All of these
B. Flashing the fine print on the screen quickly
C. In the middle of a long, rapid, vertically scrolling statement
D. Subscripts or superscripts containing small fine print
A. All of these
B. Ads on the risers of stairs
C. Ads on the ceiling
D. Ads on the floor
A. Tags
B. User-mouse motion tracking
C. All of these
D. Links
A. Claim Per Cost
B. Cost Per Click
C. Cost Per Carrier
A. Monthly Price
B. CPM only
C. CPC and CPM
D. CPC only
A. True
B. False
A. CPV - Cost Per View
B. CPS - Cost Per Sale
C. CPC - Cost Per Click
D. All are correct
E. CPM - Cost Per Thousand Impressions
A. Logos
B. Brands
C. Spokespeople
D. Mascots
A. A Landing Page
B. A website
C. An ad page
D. An online ad
A. Covert Advertising
B. Broadcast Advertising
C. Outdoor Advertising
D. Public Service Advertising
E. Print Advertising
A. A photograph of a woman in order to advertise something feminine
B. A photograph in which the model is looking directly at the viewer
C. A photograph of a well-known piece of art to catch the viewers' eyes
A. Above the jump
B. Above the fold
C. The sweet spot
D. The callout
A. Not post anything about that specific product, because they could get in legal trouble for accepting it.
B. Report the company for attempting to bribe them.
C. Disclose the material connection they share with the company.
D. Disclose how much money they were paid, or how much of the product they received.
A. When the comparison reflects the truth
B. It's never legal
C. If there is a chart or graph in the advertisement
D. All the time