Our experts have gathered these Affiliate Marketing MCQs through research, and we hope that you will be able to see how much knowledge base you have for the subject of Affiliate Marketing by answering these 60+ multiple-choice questions.
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A. Trinket
B. Sniffer
C. Cookie
D. Snippet
A. True
B. False
A. Breadcrumb link
B. Deep link
C. Merchant link
D. Callout link
A. affiliate publishers
B. affiliate networks
C. affiliate payment platforms
D. affiliate fraud prevention tools
A. False
B. True
A. Behavioral targeting
B. Habit targeting
C. Demographic targeting
D. Lifecycle targeting
A. cost per acquisition
B. clicks per acquisition
C. cost per affiliate
D. clicks per affiliate
A. CPS networks are by invitation only
B. CPS networks typically take a percentage of every sale and charge setup fees
C. CPS networks generate leads at a fixed price for advertisers
A. Manually approve all affiliate applications
B. Lower their commission rate
C. Create better ads
D. Offer much higher commissions
A. Minimum EPC
B. Monthly active users
C. WYSIWYG
D. Extra join fee
A. reversal of an affiliate commission due to fraud or other suspected issues with the sale
B. reversal of the fee an affiliate program charged to a publisher for carrying an offer
C. charge from an affiliate to a publisher to cover the cost of doing business
A. knowing which will drive the most traffic
B. knowing which other companies the publisher is working with
C. understanding how long the publisher has been in business
D. understanding your marketing goals
A. look for alignment between the publisher and your offer
B. look for the newest publishers
C. look for the most successful publishers
D. look for the publisher with the lowest EPC
A. Copy
B. Creative
C. Nets
D. Graphics
A. sudden traffic surges
B. sudden traffic dips
C. fewer conversions than average
A. Gold ring affiliates
B. Super Affiliates
C. Key Performers
D. Power Affiliates
A. Tag-team advertising
B. CPM
C. Co-branding
D. Split marketing
A. Popularity
B. Virality
C. Reach
D. Stickiness
A. Redirecting
B. Abandonment
C. Ditching
D. Cycling
A. attributing successful outcomes to the first marketing touchpoint a user encounters
B. attributing successful outcomes to the first email a user opens
C. attributing successful outcomes to the first sales call a user opens
A. gold standard
B. bonus
C. laddered
D. two-tier affiliate
A. Action item
B. Call to action
C. Backlink
D. Conversion
A. you're more likely to establish a good relationship with the affiliate
B. payment is received only when desired outcomes are achieved
C. campaigns never exceed maximum budgets
D. you have to pay the affiliate less often
A. attributing successful outcomes to the last sales call a user opens
B. attributing successful outcomes to the last marketing touchpoint a user encounters
C. attributing successful outcomes to the last email a user opens
A. all of the answers are correct
B. automated form-filled leads
C. spamming for traffic
D. trademark poaching
A. Hotlink
B. Clipped link
C. Coupon link
D. Deal link
A. Decreased leads
B. Successful affiliate programs
C. Increased sales
D. Click fraud
A. a blogging platform that supplies affiliates with offers
B. a website owner that earns commissions from driving sales of a product offer
C. a business that places an affiliate ad for their own product or service
A. A focus
B. A lead
C. An impression
D. A commission
A. recurring commission
B. Social media "follow"
C. backlink
D. decreased commission
A. doubling a payout for a publisher who drives substantial traffic
B. tracking multiple cookies in each affiliate transaction
C. allocating a percentage of the payout to the end user
D. adding an incentive to publishers who hit your campaign target
A. The commission is split evenly among the different affiliate sites
B. The first referring affiliate cookie takes priority and the first affiliate gets the commission
C. The affiliate with the highest number of conversions takes priority and gets the commission
D. The last referring affiliate cookie overwrites the previous cookie and the last affiliate gets the commission
A. cost per subscription
B. cost per sale
C. cost per savings
D. cost per thousand
A. headline
B. pop-up
C. copy
D. banner
A. Cash-Per-Affiliate
B. Cost-Per-Action
C. Customer-Per-Advertisement
D. Customer-Pay-Attribution
A. False
B. True
A. Publisher
B. Advertiser
C. Consumer
D. Operator
A. False
B. True
A. Signup page
B. Ad page
C. Sale page
D. Landing page
A. Niche targeting
B. Image counting
C. Pixel tracking
D. Ad blocking
A. False
B. True
A. False
B. True
A. True
B. False
A. View-through conversion rate
B. Soft conversion rate
C. Post-touch conversion rate
D. Time-frame conversion rate
A. Email Marketing
B. None of these
C. Loyalty affiliate websites
D. Paid Search Advertising
A. A minimum of 2 affiliate links
B. A graphical banner
C. An unsubscribe link
D. All are required
A. Selective advertising in which a publisher can choose what geographical areas they want the ad to appear in
B. A way of measuring how many people click a link online to see its destination website
C. The information submitted to a search engine to support part of paid placement and paid inclusion services
D. The total amount that a customer will spend with a particular company during his or her lifetime
A. Top headline
B. Above the fold
C. Highlight spot
D. Above the scroll
A. ROAS is used to reflect all benefits from marketing efforts, while ROI only reflects monetary gain from marketing efforts
B. ROAS reflects revenue earned from digital advertising efforts, while ROI reflects revenue earned from all marketing channels
C. ROAS is a term typically reserved for ad agencies, while ROI is used for all types of businesses
D. ROAS reflects the monetary return on advertising dollars spend, while ROI reflects the overall gain from all advertising efforts, not limited to revenue
A. Repeated/duplicate order
B. Cancelled order
C. All of these
D. Unclaimed shipment