Constantly Evolving Discipline to Public Relations MCQs
Constantly Evolving Discipline to Public Relations MCQs
Constantly Evolving Discipline to Public Relations MCQs extensive collection that cover a wide range of topics to enhance your knowledge. We offer comprehensive MCQ resource to test your Constantly Evolving Discipline to Public Relations knowledge.
1: Bloggers post ________ about news, issues, or trends on a blog
A. Facts
B. News
C. Public opinion
D. Their own thoughts
2: Blogger is an individual who writes and posts his or her thoughts about ________ on a blog
A. News
B. Issues
C. Trends
D. All of the above
3: Communications efforts that focus on a business audience or customer is referred to as
A. B-to-B
B. B-to-C
C. B-to-G
4: Traditional PR focused on promoting a product or service to ________ is referred to as B-to-C
A. Government agencies
B. Business audience
C. Customers
D. B & C
5: Outreach designed to support the purchase of goods and services by government agencies is referred to as B-to-G.
A. True
B. False
6: Corporate Reputation is the term used by communication professionals to describe how a company (or organization) is perceived by its key stakeholders
A. True
B. False
7: An Influencer is a
A. Trend setter
B. Opinion leader
C. Blogger
D. All of these
8: In integrated marketing communication _______ effort is launched to achieve maximum results
A. Smart
B. Integrated
C. Maximum
D. None
9: News or developments that the Securities and Exchange Commission (SEC) views as potentially having an impact on the stock price of a public company are known as
A. Material events
B. Integrated marketing
C. Public affairs
D. Corporate Reputation
10: Securities and Exchange Commission (SEC) is the government agency that regulates
A. The stock exchanges
B. Investment activity
C. Both
D. None
11: A survey, focus group, or other form of research are included in
A. Primary research
B. Secondary research
C. Tertiary research
D. Quaternary research
12: Public Affairs is a form of government-to-businessmen communication
A. True
B. False
13: Public Companies are companies that sell ______ to the public to raise money (capital) to fund its growth and expansion.
A. Prducts
B. Offers
C. Shares
D. Jobs
14: Publicist are PR professionals with the sole purpose of
A. Public awareness
B. Generate publicity for their clients
C. Getting public feedback
D. None of the above
15: Reviewing existing research for new insights or trends is known as
A. Primary research
B. Secondary research
C. Tertiary research
D. Quaternary research
16: Most professionals consider media to be
A. Stakeholder
B. Vehicle
C. Both
D. None
17: Issues or aspects related to conserving the ________ are known as Sustainability communications
A. Natural resources
B. Provincial budgets
C. Rates and prices
D. Natural environment
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Constantly Evolving Discipline to Public Relations MCQs
