Research and Theory of Public Relations MCQs
Research and Theory of Public Relations MCQs
Try to answer these Research and Theory of Public Relations MCQs and check your understanding of the Research and Theory of Public Relations subject.
Scroll down and let's begin!
1: Active publics are people who do something about their beliefs, problems, or opportunities.
A. True
B. False
2: This theory explains that media have a large influence on audiences by choosing which stories to make prominent.
A. Agenda-setting theory
B. Direct effect theory
C. Spiral sciencing theory
D. Priming theory
3: A term for people who recognize a problem or opportunity
A. Active Publics
B. Aware Publics
C. Both
D. None
4: Benoit’s theory is most often cited in studies of __________ management by researchers and practitioners.
A. Crisis
B. Issues
C. Mood
D. A & B
5: There are ________ categories of benoit's image restoration
A. Nine
B. Seven
C. Five
D. Three
6: Cialdini's Influence principles include the cues such as
A. Reciprocation, liking
B. Commitment and consistency
C. Social proof,authority, and scarcity
D. All of the above
7: Content Analysis is research method of examining and categorizing _____ communication.
A. New
B. Existing
C. Both
D. None
8: Research method that searches to answer how and why through a one-on-one conversation.
A. Lunch interview
B. Depth interview
C. Panel interview
D. Group interview
9: Theory explaining that a new idea or a product must pass through a sequential process with a public to ultimately be adopted.
A. Diffusion of innovations theory
B. Excellence theory
C. Framing theory
D. Inoculation theory
10: Digital Analytics are tools that allow _________ of online data.
A. Collection
B. Organization
C. Analysis
D. All of the above
11: According to Eleboration Likelihood Model messages are received by people through
A. Central route
B. Peripheral route
C. Both
D. None
12: General theory of PR that explains characteristics of excellent communications is known as
A. Excellence theory
B. Framing theory
C. Inoculation theory
D. None of the above
13: Focus Groups must consider stakeholders across all the markets where your company or client operates and understand the local factors that impact
A. Perception
B. Market acceptation
C. Reputation
D. All of the above
14: Framing Theory influences the choices people make about how to process that information.
A. True
B. False
15: Inoculation is giving audiences a small dose of ________ argument and then refuting it
A. Relative
B. Opposing
C. Informal
D. Formal
16: Latent public are people who are always aware of a problem or opportunity.
A. True
B. False
17: Participant Observation is a research method in which the researcher participates in an activity to __________ the people involved and their perspectives.
A. Observe
B. Analyze
C. Better understand
D. Any of the above
18: Qualitative methods are types of research useful to explore all except
A. Attitudes
B. Perceptions
C. Numerical data
D. Values, and opinions
19: Qualitative Methods of research are used to generate numerical data that is considered objective.
A. True
B. False
20: Widely tested explanations of human behavior and events generated through systematic research are known as
A. Scholarly theory
B. Framing theory
C. Excellence theory
D. Hypothetical theory
21: Spiral of Silence theory explains that ideas and opinions expressed in mass media can discourage expressions by people who hold dissenting opinions due to a sensitivity of feeling
A. Accepted
B. Isolated
C. Rejected
D. B & C
22: Stewardship are tactics to maintain relationships with ______ after a communication campaign has been executed.
A. Fellas
B. Media
C. Public
D. None
23: Surveys include
A. Closed questions
B. Open-ended questions
C. Both
D. None
24: Opinion leaders are early adopters of new ideas
A. True
B. False
25: Upward flow theory explains how __________ opinions can influence an organization or political leaders.
A. Grassroots
B. General public
C. Media
D. A & B
26: Which theory explains that users of media take an active role by choosing and using certain media to meet various needs.
A. Uses and gratification theory
B. Upward flow theory
C. Downward flow theory
D. Two-step flow theory
27: WOM Is oral communication
A. True
B. False
28: Working Theory is tested or proven through structured research.
A. True
B. False
29: Commonsense theory uses ___________ information to guide understanding.
A. Memoir
B. Biography
C. Anecdotal
D. Narrative
List of Research and Theory of...
Available in:
Research and Theory of Public Relations MCQs
