The following Economics of Media Industry MCQs have been compiled by our experts through research, in order to test your knowledge of the subject of Economics of Media Industry. We encourage you to answer these 10+ multiple-choice questions to assess your proficiency.
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A. True
B. False
A. The Italian media magnate Silvio Berlusconi winning the presidency 4 times.
B. Media entrepreneur Michael Bloomberg becoming Mayor of New York City 3 times.
C. Rupert Murdoch's creation of conservative media outlets like the Fox News Channel.
D. All of these
A. True
B. False
A. True
B. False
A. Loosening of market concentration through increased competition permits greater innovation and diversity in popular music.
B. The music industry has gotten less complex since the 1960s.
C. Even though market concentration has increased substantially between 1969 and 1990, it does not appear that musical diversity has decreased.
D. Increased diversity in the music industry has resulted from a move from an open system to a closed system.
A. True
B. False
A. Lapdogs
B. Liberals
C. The fourth estate
D. The third estate
E. Apolitical
A. Traditional ad images proved to be only marginally effective, especially because web surfers can click right past the ads.
B. Users are able to avoid advertising using pop-up ad blockers.
C. Companies need to continually innovate to deliver advertising in a stealthy way.
D. New media audiences are more fragmented than ever.
E. All of these.
A. Networks try to create as few new programs as possible.
B. Networks often copy proven successes, often resulting in many imitations and spin-offs of popular shows.
C. Networks try to come up with controversial programs to garner attention.
D. Networks create expensive, flashy shows to attract large audiences.
A. Synergy
B. The production perspective
C. Conglomeration
D. Capitalism
A. As media ownership becomes more concentrated, media products are becoming less diverse
B. The bigger media companies get, there is a bigger diversity of media products
C. As media concentration increases, television is getting more diverse while news content is not
D. Competition among media companies creates the best results for consumers
A. It views media products as the result of a social process of production that occurs within an institutional framework.
B. It emphasizes the media production process rather than either specific media products or the consumption of those products.
C. It views the content of media as a free-floating text to be analyzed.
D. It views producers as creating media products in specific historical contexts.
A. Cut back on long-term investigative reporting that produces a small number of stories
B. Rely on citizens to act as reporters
C. Rely on a small number of elites as regular news sources
D. Cut back on long-term investigative reporting that produces a small number of stories and rely on a small number of elites as regular news sources
A. True
B. False
A. Journalists’ adherence to objectivity means they are not affected by advertiser interests.
B. There is a subtle effect of presenting advertisers’ products and interests in a favorable light.
C. The news media feels free to criticize consumer capitalism.
D. Newspapers create sections and stories that appeal to the best interests of readers.