The following Engaging Customers Through Marketing in Entrepreneurship MCQs have been compiled by our experts through research, in order to test your knowledge of the subject of Engaging Customers Through Marketing in Entrepreneurship. We encourage you to answer these 40 multiple-choice questions to assess your proficiency.
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A. A Brand Strategy is a ______ to develop a successful brand
B. Short -term plan
C. Medium -term plan
D. long-term plan
E. None of these
A. Entrepreneurial Marketing
B. Branding
C. Both a & b
D. Branding
A. Marketing Mix
B. Packaging
C. Marketing
D. None of these
A. Marketing Mix
B. Packaging
C. Marketing
D. None of these
A. Double visual
B. single visual
C. Triple visual
D. Both a & b
A. True
B. False
A. Price
B. Product
C. Positioning
D. Place
A. Anything tangible or intangible (such as a service) offered by the company.
B. The amount that the customer is expected to pay for the product.
C. The activities that involve all the ways in which companies tell their customers about their offering.
D. A marketing strategy that focuses on how your customers think or talk about product and company relative to competitors.
A. Price
B. Product
C. Positioning
D. Place
A. Price
B. Product
C. Positioning
D. Place
A. Price
B. Promotion
C. Positioning
D. Place
A. True Fans
B. Use Case
C. Earned-Income Activities
D. Enterprising Nonprofits
A. software industry
B. Hardware industry
C. Chemical industry
D. Film industry
A. Social marketing
B. Branding
C. Market planning
D. Street marketing
A. Anyone can effectively use social media to market their products.
B. The most successful social media strategies start with creating accounts on all major social media platforms.
C. Effective use of social media for marketing is goal based.
D. You should let your customers drive your content creation for the sincerest content creation.
A. personal brand
B. company persona
C. market persona
D. company brand
A. how the product solves their problems
B. how much the product will cost
C. how easy is it to use the product
D. how does it compare to similar products
A. virtual reality
B. honesty
C. artificial intelligence
D. influencer marketing
A. Marketing
B. Branding
C. Placement
D. Value
A. marketing mix
B. customer value proposition
C. branding strategy
D. S.A.V.E.
A. 2 minutes
B. 1 minute
C. 45 seconds
D. 20 seconds
A. virtual reality
B. artificial intelligence
C. honesty
D. influencer marketing
A. Guerrilla marketing
B. Entrepreneurial marketing
C. Social marketing
D. Content marketing
A. Product
B. Price
C. Place
D. Promotion
A. People
B. Positioning
C. Possibility
D. Packaging
A. Don’t rehearse too much, you want to sound genuine, not “canned.”
B. Avoid shaking hands, as many potential investors are concerned about hygiene and prefer to avoid personal contact.
C. Discover areas in common, we tend to get along better with people with whom we share common interests.
D. Don’t come across as too confident in your pitch, you run the risk of coming across as unlikeable.
A. Influencers
B. Early majority adopters
C. True fans
D. Founders
A. guerrilla marketing
B. entrepreneurial marketing
C. social marketing
D. content marketing
A. market analysis
B. SWOT analysis
C. competitor analysis
D. supply chain analysis
A. storytelling
B. trifecta
C. question
D. hedonic
A. pixar
B. twitter
C. paragraph
D. subject-line
A. title slide
B. call-to-action slide
C. financials slide
D. team composition slide
A. Team
B. Product/customer
C. Competition
D. Financial
A. If you are prepared adequately, you won’t be surprised or blindsided by any questions.
B. Most questions will be based on the financial nature of your pitch.
C. The key to a good presentation is preparation.
D. You should make your pitch dispassionately, so as to not seem overemotional.
A. The set of processes adopted by entrepreneurs based on new and unconventional marketing practices in order to gain traction and attention in competitive markets.
B. A short 30–45 second presentation about the product or service.
C. The process of creating a name, term, design, symbol or any other feature that identifies your product or service.
D. An act that aims for the receiver to both understand your business and feel compelled to learn more about it.
A. Team
B. Product/customer
C. Competition
D. Financial
A. TOM, total opportunity in market
B. SOM, share of market
C. SMA, serviceable market area
D. MAC, market area capacity
A. your company’s purpose and description
B. the problem/need your company is addressing
C. your company’s contact information
D. your call to action
A. Team
B. Product/customer
C. Competition
D. Financial
A. Competitive positioning
B. Marketing
C. Founding
D. Traction
A. beta test
B. use case
C. flow chart
D. simulation
A. 20
B. 40
C. 10
D. 5
A. your company’s purpose and description
B. the problem/need your company is addressing
C. your company’s contact information
D. your call to action
A. Entrepreneurial Marketing
B. Branding
C. Both a & b
D. Branding