Branding in Public Relations Strategy MCQs
Branding in Public Relations Strategy MCQs
These Branding in Public Relations Strategy MCQ multiple-choice questions and their answers will help you strengthen your grip on the subject of Branding in Public Relations Strategy MCQ. You can prepare for an upcoming exam or job interview with these Branding in Public Relations Strategy MCQ MCQs.
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1: ______ is a reflection of an organization’s identity.
A. Branding
B. Advertising
C. Public relations
D. Marketing
2: The University of West Georgia (UWG) was experiencing ______.
A. Slowing enrollment
B. Growing enrollment
C. Budget cuts
D. Damaged reputation
3: Qualitative research at the University of West Georgia (UWG) described UWG as ______.
A. Too expensive
B. Down and out
C. Up and coming
D. A good bargain
4: The U.S. Conference of Catholic Bishops wanted to increase ______ engagement on social media prior to Pope Francis’ first visit.
A. Hispanic
B. Asian
C. Non-Catholic
D. Catholic
5: The U.S. Conference of Catholic Bishops’ goal was to ______.
A. Amplify the message of the Pope’s visit
B. Increase attendance at the Pope’s mass
C. Increase donations to the Catholic Church
D. Build awareness of the Pope’s platforms
6: A holistic media strategy that encompassed social content, influencer outreach was used by the U.S. Conference of Catholic Bishops during the ______ phase of the campaign.
A. Research
B. Communication
C. Evaluation
D. Action
7: Proactive media messaging was used by the U.S. Conference of Catholic Bishops during the ______ phase of the campaign.
A. Research
B. Action
C. Communication
D. Evaluation
8: The goal of the Mississippi, Believe It! campaign was ______.
A. To maintain the positive reputation the state already enjoyed
B. To expose as many people as possible to the message that the Mississippi of 1960 is not the Mississippi of today
C. To build awareness of the area’s tourist opportunities
D. To encourage business development
9: The Mississippi, Believe It! campaign differed from most campaigns of its type in that ______.
A. No press releases were used
B. It relied heavily on social media
C. It repeated negative statements throughout the campaign
D. It ignored negative statements throughout the campaign
10: OnlineVisas.com’s campaign focused on ______.
A. Building awareness of its new products
B. Maintaining its positive reputation
C. Reversing negative perceptions about its website
D. Building relationships with publics and using inbound strategies to drive traffic to its new website
11: During the OnlineVisas.com campaign, ______ the campaign team made sure messaging and branding was consistent across platforms.
A. First
B. Second
C. Third
D. Last
12: During the OnlineVisas.com campaign, ______ messages were paired with appropriate website pages to drive traffic and then hold the visitor’s interest.
A. First
B. Second
C. Third
D. Last
13: During the OnlineVisas.com campaign, messages were paired with appropriate website pages to drive traffic and then hold the visitor’s interest in order to ______.
A. Increase frequency
B. Increase bounce rate
C. Decrease bounce rate
D. Increase range
14: During the OnlineVisas.com campaign, ______ all posts were accompanied by meaningful hashtags.
A. First
B. Second
C. Third
D. Last
15: During the OnlineVisas.com campaign, all posts were ______.
A. Repeated at least once during 24 hr
B. Repeated at least twice during 24 hr
C. Repeated at least three times during 24 hr
D. Accompanied by meaningful hashtags
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Branding in Public Relations Strategy MCQs
