Integrated Communication and Public Relation MCQs

Integrated Communication and Public Relation MCQs

These Integrated Communication and Public Relation MCQ multiple-choice questions and their answers will help you strengthen your grip on the subject of Integrated Communication and Public Relation MCQ. You can prepare for an upcoming exam or job interview with these Integrated Communication and Public Relation MCQ MCQs.
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1: ______ focuses on how public relations strategies and tactics work within, and complement, a wider mix of marketing, advertising, and public information messages.

A.   Community relations

B.   Branding

C.   Public relations

D.   Integrated communication

2: The target audience for the CLOROX Ick Awards was ______.

A.   Retirees

B.   Younger parents

C.   College students

D.   Middle-aged parents

3: The target audience for the CLOROX Ick Awards wanted to ______.

A.   Spend time on personal enrichment

B.   Spend time on work

C.   Spend quality time with family

D.   Spend time on volunteering

4: Research for the CLOROX Ick Awards revealed ______.

A.   Day care is taking a larger role in parenting

B.   Nannies are taking a larger role in parenting

C.   Grandparents are taking a larger role in parenting

D.   Dads are taking a larger role in parenting

5: The goal of the CLOROX Ick Awards was to get younger parents to ______.

A.   Think of CLOROX as an expert

B.   Think of CLOROX as a parent

C.   Think of CLOROX as a peer

D.   Not think of CLOROX

6: The CLOROX Ick Awards improvised a live awards show on ______.

A.   Twitter

B.   Facebook

C.   Snapchat

D.   Instagram

7: The Optical Society was celebrating its ______ anniversary.

A.   20th

B.   30th

C.   50th

D.   100th

8: The Optical Society interviewed its members for ______.

A.   An oral history project

B.   Information about their attitudes

C.   Information about their knowledge of the organization

D.   Information about their beliefs

9: The Optical Society’s goal was to ______.

A.   Reverse a negative opinion about OSA

B.   Acknowledge the role OSA has played in the evolution of the field

C.   Increase donations to OSA

D.   Launch a website for OSA

10: One of the Optical Society’s goals was to ______.

A.   Raise funds

B.   Build awareness of its programs both locally and nationally

C.   Recruit new members

D.   Call attention to its leadership

11: The OSA campaign provided ______.

A.   Community relations

B.   Media outreach materials to OSA chapters

C.   Crisis relations

D.   Fundraising expertise

12: The OSA’s social media presence was amplified by creating ongoing centennial content, all under the banner ______.

A.   “I am #OSA10 proud”

B.   “I am #OSA50 proud”

C.   “I am #OSA100 proud”

D.   “I am #OSA200 proud”

A.   Plant tours

B.   Open houses

C.   New product launches

D.   A speaker series

14: The Love is Love campaign celebrated ______.

A.   Marriage inequality

B.   Marriage equality

C.   Pet ownership

D.   Mothers and daughters

15: Research indicated that the very act of allowing same-sex marriage ______.

A.   Had no effect on the local economy

B.   Was not economically beneficial for both the travel and wedding markets

C.   Was economically beneficial for both the travel and wedding markets

D.   Had negative effects on local populations