Views in Public Relations Strategy MCQs
Views in Public Relations Strategy MCQs
Our team has conducted extensive research to compile a set of Views in Public Relations Strategy MCQs. We encourage you to test your Views in Public Relations Strategy knowledge by answering these multiple-choice questions provided below.
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1: Public relations operates best when it is approached from a ______.
A. Crisis communication approach
B. Investor relations approach
C. Employee communication approach
D. Strategic approach
2: ______ operate(s) best when it is approached from a strategic approach that centers on how the needs and desires of stakeholders need to be of the highest consideration.
A. Campaigns
B. Crises
C. Public relations
D. Target audiences
3: Prior to its campaign, 84 Lumber’s brand awareness was ______.
A. Very high
B. Very low
C. Neutral
D. Nonexistent
4: The target audience for 84 Lumber was ______.
A. Millennial men
B. Baby boomer men
C. Millennial women
D. Baby boomer women
5: The main goal of the 84 Lumber campaign was ______.
A. To counter negative reputation
B. To increase acceptance
C. To increase awareness
D. To maintain positive reputation
6: The 84 Lumber commercial coincided with ______.
A. The presidential inauguration
B. The Olympics
C. March Madness
D. The Stanley Cup finals
7: The 84 Lumber commercial initially aired on ______.
A. ABC
B. NBC
C. CBS
D. Fox
8: The 84 Lumber commercial featured a ______.
A. Boat full of immigrants
B. Border wall
C. Rally at the White House
D. Town hall meeting
9: The Freese and Nichols centennial occurred during ______.
A. Christmas
B. A recession
C. Declining profits
D. A trade war
10: The target audience for the Freese and Nichols campaign was/were ______.
A. Employees and clients
B. Parents of young children
C. Senior citizens
D. Millennials
11: Research in Rwanda was conducted by ______.
A. Focus groups
B. Personal interviews
C. Anonymous online surveys
D. Observation
12: Research for the Rwanda campaign revealed ______ were/was often the source of perceived hostility and incompetence.
A. Calls
B. Notes
C. Meetings
D. Misunderstandings
13: Tenneco employees were concerned about ______.
A. Promotion opportunities
B. Receiving raises
C. Job security
D. Receiving recognition
14: Research at Tenneco was conducted by ______.
A. Focus groups
B. Observation
C. Interviews
D. Focus groups and interviews
15: The TEN10 campaign was designed to ______.
A. Incentivize performance
B. Eliminate staff
C. Increase production
D. Build external reputation
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Views in Public Relations Strategy MCQs
