Our team has conducted extensive research to compile a set of Email Marketing MCQs. We encourage you to test your Email Marketing knowledge by answering these 70+ multiple-choice questions provided below.
Simply scroll down to begin!
A. lead nurturing
B. spam
C. email blocking
D. inbound marketing
A. Higher conversion rates
B. Greater risk of spam reports
C. Higher open rates
D. Greater number of engaged users
A. True
B. False
A. Reach over influence
B. Realm of influence
C. Root of investment
D. Return on investment
A. all of the above
B. based on the From name
C. Based on email adress
D. Subject Line
A. A/B testing is a simple way to test changes to your page against the current design and determine which ones produce positive results.
B. Testing your web page to load quicker
A. Twitter
B. Facebook
C. LinkedIn
D. Email
A. False
B. True
A. Brand awareness
B. All of these
C. Customer engagement
D. Thought leadership
A. Purchasing behavior
B. Demographics
C. Interest
D. All of these
A. Extensive blogging
B. Social media outreach
C. Calls to action on your website
D. All of these
A. spam
B. email blocking
C. inbound marketing
D. lead nurturing
A. True
B. False
A. False
B. True
A. True
B. False
A. a handshake email
B. a sponsored email
C. an email digest
D. a sanitized email
A. False
B. True
A. False
B. True
A. A cheaper alternative to a dedicated IP from which many people can send email
B. An email server that almost always sends spam email
C. A much more expensive alternative to a dedicated IP
D. An outdated system for sending email campaigns and not a good option
A. warming up a new IP address for your emails
B. using a double opt-in
C. removing inactive and bad email addresses from your database.
D. using a single opt-in
A. Auto-responders
B. Drip marketing
C. Marketing automation
D. All of these
A. The failed delivery of an email due to a permanent reason like a non-existent, invalid, or blocked email address
B. The failed delivery of an email because you went over your sent quota
C. The temporary failed delivery of an email because the recipient has an auto-responder set up
D. A sudden and sharp dip in open rate
A. A slow and steady rise in subscribers
B. A permanent delivery failure of an email because you have been marked as a spammer
C. The result of delivering to a honey-pot address
D. The failed delivery of an email due to a temporary issue, like a full mailbox or an unavailable server
A. the landing page where users can unsubscribe and modify their email settings
B. the section of an esp where you choose your company's colors
C. the section of an IP where you choose most popular browser types
A. you
B. more
C. free
D. zero
A. send an email to all of your contacts to let them know
B. mail all of your contacts in one batch
C. divide your list into several batches, mailing your most engaged users first
D. use the word free in your subject lines
A. A sanitized and segmented list of your subscribers
B. A short block of text at the end of an email that provides information about the sender
C. A list of opt-ins or "signatures" to your email list
D. Your trademarked footer design on your website
A. A scam attempted by email marketers in the late 2000s
B. Keeping your servers in a heated room so they will run more efficiently
C. Slowly building up to overall send amount to prevent getting IP blacklisted
D. A term for auctioning off your mail server to the highest bidder
A. sent rate
B. delivery rate
C. click-through rate
D. bounce rate
A. Spam
B. Updates
C. Promotions
D. Shopping
A. Conversion rate
B. Call to action
C. Phishing response rate
D. Honey-pot rate
A. True
B. False
A. spam reports and click through rate
B. volume and frequency of sends, spam reports, IP address usage
C. number of characters you use in your subject lines
D. IP address usage and hard bounces
A. Campaign codes
B. Alt tags
C. Text descriptions of the image
D. Colorful borders
A. click rate
B. success rate
C. open rate
D. return on investment
A. False, you may still receive the future emails, but into a spam folder instead
B. True
C. Partially true. You will be unsubscribed, but only from the current campaign list
D. False, you will only notify the ISP and still receive future email into inbox
A. defining your goal
B. writing a subject line
C. choosing the design layout
D. writing the body copy
A. False
B. True
A. engage in co-marketing
B. rent lists
C. use affiliate marketing
D. use a double opt-in
A. A measure of how often your mail gets marked as spam
B. A list of people who have opted in to receive email solicitation
C. Email software that allows you to get around spam filter
D. Federal email anti-spam legislation passed in 2003
A. A link subscribers can use to unsubscribe from the email list
B. A method used to determine whether or not a subscriber has been clicking on links in the emails
C. A series of buttons added to the bottom of your email to allow for social media sharing
D. A method requiring subscribers to confirm their email address
A. add ALT tags
B. Add H1 tags
C. make the images animated GIFs
D. include the images at the bottom of the email
A. undelivered emails divided by total emails sent
B. viewers who clicked your email without purchasing divided by total emails sent
C. viewers who opened your email without clicking divided by total emails sent
A. change the color of the call to action buttons on your website
B. increasing your publishing rate
C. setting up stricter opt-in measures
D. purchase a more expensive list of prospects
A. total subscribers this month divided by total subscribers last month
B. new monthly email subscribers minus opt outs and hard bounce divided by original list size
C. new email subscribers this month divided by total email subscribers last month
A. a stand alone email that promotes an individual offer
B. an email triggered by a specific user action
C. a sponsored email offered by a partner
D. an email triggered by a user property
A. False
B. True
A. growth rate
B. return on investment
C. soft bounce rate
D. spam list
A. Increased conversion
B. Better sender reputation
C. Increased list size
D. Increased delivery rate
A. a soft bounce is the result of a temporary problem
B. a soft bounce is the same thing as a spam complaint
C. a soft bounce occurs when someone gives you a bad email address
D. there is no difference between hard and soft bounces