Online Marketing MCQs
Online Marketing MCQs
Our team has conducted extensive research to compile a set of Online Marketing MCQs. We encourage you to test your Online Marketing knowledge by answering these multiple-choice questions provided below.
Simply scroll down to begin!
1: What is Facebook marketing useful for?
A. Promoting your brand
B. All of these
C. Promoting your product or service
D. Promoting other social media outlets
A. Scout
B. Graph
C. Compass
D. Leaf
3: Google Analytics can be used to directly track performance of
A. Social Media
B. Mobile Apps & Websites
C. Websites
D. Mobile Apps
E. Websites & Social Media
4: What is the maximum animation loop length when marketing on LinkedIn?
A. 30 seconds
B. 10 seconds
C. no limit
D. 1 minute
5: What is the time limit for videos recorded on Instagram's video service?
A. 15 seconds
B. 30 seconds
C. 6 seconds
D. 10 seconds
6: Which analytics does Twitter Ads specifically provide?
A. Follower growth chart
B. Number of favorites
C. Retweets
7: Which of the following does NOT provide certified Twitter analytics?
A. Adobe Social
B. Topsy
C. HootSuite
D. Google
8: Is SEM and SEO the same?
A. False
B. SEO is considered a subset of SEM services
C. True
9: In traditional marketing, companies focus on finding customers. What is the term for marketing focused on getting *found* by customers?
A. LeadGen Marketing
B. Social Marketing
C. Lead Marketing
D. Inbound Marketing
10: Which of the following is NOT allowed on LinkedIn advertising?
A. Javascript tags
B. In-banner surveys
C. Floating ads
A. 10 words
B. 140 characters
C. 15 words
D. 70 characters
12: What is a pop-under window ad?
A. An ad remains under the title of a web page
B. An ad that the user does not see until they close out of their current window
C. An ad that pops under the cursor after a set amount of time
D. An ad that appears in a lightbox over a page
13: What is an interstitial ad?
A. An ad that fills a user's screen when navigating between two pages
B. An ad that stays at the top of a web page
C. An ad that floats on the side of a web page
D. An ad that follows the users cursor
A. RIYL
B. Blogroll
C. Bloglist
D. Liner Notes
A. Icon
B. Favicon
C. Avatar
D. Gravatar
16: means advertisers pay for every thousand displays of their message to potential customers
A. Coverage
B. Cost
C. Fixed cost
D. CPM
E. CPC
17: Which term refers to content that remains topical and relevant over long stretches of time?
A. Eternal
B. Angel
C. Evergreen
D. Stalwart
18: What does MUV stand for?
A. Maximum Unique Visits
B. Marketing Universe Version
C. Mobile Unique Version
D. Monthly Unique Visitors
19: The number of visitors to take action after reading your content is measured by:
A. Reach
B. Conversion
C. Stickiness
D. Penetration
20: Which email marketing technique is proven to lower SPAM complaints?
A. Purchasing an email list
B. Mailing to a partner list
C. Requiring user opt-ins
D. Sending more than two emails to your list per day
21: Which of the following is considered permission marketing?
A. Affiliate marketing
B. Content marketing
C. Pop-up ads
D. Opt-in email
22: Bitly is a
A. social media management tool
B. content curation tool
C. URL shortener
D. social network
23: Which of the following can be used to tag images on the web, for SEO optimization?
A. Image Text
B. Alt Text
C. Visual Text
D. Photext
24: What is the character limit for a single Tweet?
A. 140
B. 100
C. 220
D. 150
25: Which best describes affiliate marketing?
A. Building internal links on your blog
B. Utilizing unconventional means like online flash mobs to promote a product
C. Creating a webinar series to build your brand as a thought leader
D. Performance-based marketing that rewards a partner for clicks or conversions
26: What is a back/inbound link?
A. The links used for navigation around your website
B. When another website links to a page on your website
C. The link in your PPC ad
D. The link to your offer in a call to action
27: Among following which option is more likely to drive genuine traffic to your website?
A. Sharing too many website links on facebook and twitter
B. Optimizing PPC Campaigns on Google adwords
C. Bulk emailing to every possible email address you have in your contact book
D. FFA Websites
28: What is the process search engines use to find content and make it available to users via search results?
A. Sourcing
B. Indexing
C. Prospecting
D. Discovering
29: What is the first step for online marketing?
A. Test keywords with Google AdWords
B. Focus on SEO
C. Identify goals and objectives
D. Start blogging
30: What does CPI stand for?
A. Cost Per Introduction
B. Cost Per Image
C. Cost Per Impression
31: Which of these is NOT a marketing call to action?
A. Love what you do
B. Tweet @ us
C. Join today
D. Click to learn more
32: Testing two different Calls to Action to see which perform better is called:
A. A/B testing
B. Analytics balancing
C. This or that testing
D. Apples to Oranges testing
33: What is niche marketing?
A. A type of marketing involving the cooperative efforts of a "for profit" business and a non-profit organization for mutual benefit
B. Marketing to a random sample of your audience and measuring the results for testing purposes
C. A subset of guerrilla marketing where consumers do not realize they are being marketed to
D. Marketing to a target group of users who share common characteristics and are likely to buy your products
34: What is a floating ad?
A. An ad that is fixed on the left-hand side of a website
B. Ad ad that opens in a separate window
C. An ad that is fixed at the bottom of a page
D. An ad that moves across the screen as the user scrolls
A. Hubspot
B. Wordpress
C. Blogspot
D. Gspot
36: What type of marketing is blogging considered to be?
A. Referral marketing
B. Content marketing
C. Email marketing
D. Affiliate marketing
37: Which of these describe geo-targeted marketing?
A. Deploying ads targeting fans of a best-selling book
B. Marketing ads that only appear to users in a specific region.
C. Deploying ads targeting individuals interested in taking a vacation
D. Marketing ads that reach all over the world
38: Which of these is a characteristic of drip marketing?
A. All of these
B. Emails are pre-written
C. Emails are set to be sent on a schedule
D. Communications are based on user actions
39: What do you need to add to an image for a search engine to "see" "it"
A. Advertisements
B. Breadcrumb links
C. Beta tags
D. Alt tags
40: What is SEM?
A. Search Engine Management
B. Search Engine Marketing
C. Search Engine Mailing
D. Simple Email Marketing
41: CTA stands for...
A. Calculated Test Administration
B. Current Thematic Approach
C. Call To Action
D. Core Theme Authority
42: True or False? Setting up a Mobile Redirect and using Mobile CSS are effective ways at optimizing your site for mobile viewers.
A. True
B. False
43: Where can keywords be placed for search engine optimization?
A. Meta Text
B. All of these
C. Page Title
D. Page URL
44: What is a CMS?
A. Core Marketing Source
B. Content Management System
C. Content Mailing Supplier
D. Content Mailing System
45: What is B2B marketing?
A. Business to business
B. Buyer to buyer
C. Business to buyer
D. Blog to blog
46: Which metric can you track with Facebook Ads?
A. All of these
B. Cost per Click
C. Number of times each person saw your ad
D. Campaign reach
47: Blogging is best used for:
A. Creating a point of engagement with your customers
B. Building thought leadership
C. All of these
D. Nurturing leads
48: What does SEO stand for?
A. Search Engine Orientation
B. Search Engine Optimization
C. Special Entry Offer
D. Superior E-marketing Optimization
49: Which of the following provides a form of paid advertising?
A. Google Analytics
B. Google AdWords
C. Google+
50: Which of these is an advantage of email marketing?
A. Educating your customers
B. Easily measuring the results of a marketing campaign
C. All of these
D. Delivering targeted content during each stage of the customer relationship lifecycle
List of Online Marketing MCQs ...
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Online Marketing MCQs
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