Search Engine Marketing MCQs
Search Engine Marketing MCQs
The following Search Engine Marketing MCQs have been compiled by our experts through research, in order to test your knowledge of the subject of Search Engine Marketing. We encourage you to answer these 80+ multiple-choice questions to assess your proficiency.
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1: What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
A. View Jacking
B. Visitors Jacking
C. Page Jacking
D. Traffic jacking
2: What are organic search results?
A. Results based on content and keyword relevancy, free of commercial investment
B. Results organized by how often the search term is used outside the internet
C. Results free of intentional keyword optimization
D. Results based on originality of content
3: What does SERP stand for?
A. Search engine results position.
B. Search engine recurring payment.
C. Search engine results plan.
D. Search engine retirement plan.
E. Search engine results page.
4: What acronym refers to the results produced when a search is entered?
A. ROS
B. ROI
C. GSFR
D. SERP
5: What are landing pages?
A. Social media profiles.
B. The destination page a user arrives on after clicking a link.
C. Pages marketers create to showcase banner ads.
D. A website's home page.
6: Which of the following tools allows you to track page views, unique visitors and conversion statistics?
A. Google AdWords
B. Alexa
C. Google Analytics
D. Wordpress
7: How are videos and images read by search engines?
A. Through light sensitive color coded data recgonization.
B. Through outsourced Google employee teams working overseas.
C. Through reverse-image scanning technology.
D. Through tags, file names, and other words that describe them
8: What type of sitemap file should be used for SEO?
A. XFL
B. ROR
C. XML
D. WWW
9: What term refers to Google removing a page from their search results?
A. Excommunicated
B. De-indexed
C. Power Purged
D. E-rased
A. Scouting
B. Sourcing
C. Indexing
D. Digging
11: What two broad areas make up SEM?
A. CEO & SEO
B. SEO & PPC
C. SEO & SOO
D. SEA & OCN
12: What program did Google implement to penalize black hat SEO?
A. Puffin
B. Penguin
C. Parrot
D. Pigeon
13: CTR stands for
A. Click to Review
B. Content Through Repitition
C. Click Through Rate
D. Controlled Technology Regulations
14: True or False? Websites created entirely in Flash are better for SEO.
A. TRUE
B. False
15: What internet bots are used to validate hyperlinks and HTML code?
A. Surfers
B. Slayers
C. Spyware
D. Spiders
16: What tactic will get you de-indexed by Google?
A. (all of these choices)
B. Cloaking
C. Buying links
D. Duplicating content
17: A link from another website pointing to your own is called:
A. Friendly Link
B. Inbound Link
C. Co-link
D. Link Assistance
18: What are the two, most heavily weighted factors Google uses to rank pages?
A. Content and inbound links
B. Social media penetration and weekly traffic
C. Site longevity and user reviews
D. Money spent on Google advertising and physical server location
19: Generally, are SEO or PPC campaigns easier to track?
A. SEO
B. PPC
20: What does LMS stand for?
A. Local Monthly Searches
B. Large Money Sites
C. Long Moral Strings
D. Local Monthly Standings
A. Course Correction
B. Cloaking
C. Concealing
D. Screening
A. Posting SEO rich comments on your own webpage.
B. Overloading a page with keywords.
C. Repeating the same SEO terms over multiple social media channels.
D. Overusing SEO in Gmail subject lines
23: When posting on Google+, how long does it take for Google Search to index the content?
A. Almost instantly
B. Post are never indexed
C. Weeks
D. Months
24: Where does Google house its most popular keyword discovery tool?
A. Analytics
B. Penguin
C. Google+
D. AdWords
25: Which type of url redirect is the most favorable for SEO?
A. 413
B. 818
C. 404
D. 301
26: Why is it bad idea from SEO perspective to host free articles and write ups that are very common on the internet?
A. Because you will not get the benefits of proper keyword targeting
B. Because they will not lead to fresh traffic
C. Because you could be penalized by search engine for using duplicate contents
D. because people could turn up claiming copyright infirigement
27: How often should a blog be updated for the best SEO results?
A. Once a week
B. As often as humanly possible
C. Rarely, but with high content quality
D. Consistently within reason and with quality content
E. Once a month to build "Thirst"
28: Long-tail keywords are:
A. Searched less often than common keywords
B. Key phrases with repeating words
C. Keywords generated through email chains
D. Used most often as social media hashtags
29: How often a keyword is mentioned relatively to the space on a page is called:
A. Keyword density
B. Keyword frequency
C. Keyword consistency
D. Keyword saturation
30: Flash Ads, by default, have a higher Quality Score than Static Ads.
A. False
B. True
A. Linking to the site on their own page
B. Collaborating on online ad campaign
C. Emails to Google's tech department
D. Liking' or 'staring' their Facebook page, Google+ profile, and Tweets
A. Symbiotic Linking
B. Mutually Beneficial Links
C. Reciprocal links
D. Co-links
33: What Amazon.com owned search service measures website traffic?
A. AdWords
B. Aloca
C. AmazAds
D. Alexa
34: What are breadcrumb lists?
A. A list of social media followers who link and share your content.
B. A row of internal links allowing visitors to quickly navigate back to a previous pages.
C. Backlinks posted on related blogs.
D. A series of links from the same website found on the same page of search engine results.
35: What type of written content leads to higher page rankings?
A. Keywords stylized with hashtags and unique text formatting
B. Strategic abbreviations coupled with relevant keywords
C. Bulleted lists with relevant keywords
D. Complete sentences with relevant keywords
36: "Link building" increases the number and quality of
A. Inbound links
B. Outbound links
C. Links shared through social media
D. Search engine results
37: Which of the following statement about FFA pages are true?
A. They are Paid Listings
B. They are greatly beneficial to SEO
C. They contain numerous inbound links
D. They are also called Link Farms
38: If you are driving a lot of PPC traffic to your website, but none of that traffic converts into leads, it’s an indication that:
A. Most of the traffic is coming from social media
B. Your search term is too specific and should be shortened
C. You are bidding too high for your PPC terms
D. Your marketing offer is insufficient or hard to identify
A. Google Panda
B. Google Pelican
C. Google Plebian
D. Google Penguin
A. Bing
B. YouTube
C. Yahoo!
D. Aol
E. Ask
41: SEO favors a consistent title for all pages within a website over unique titles for each page.
A. True
B. False
A. Ad Relevance
B. Edge Rank
C. Quality Score
D. CPC Bid
E. Ad Rank
43: Which factor does NOT influence Quality Score in AdWords campaign?
A. CPC bid
B. landing page quality
C. ad relevance
D. past CTR
44: To enable conversion optimizer in Google AdWords, a campaign must:
A. Have conversion tracking, but no minimum conversions are required
B. Have at least 15 conversions in the last 30 days.
C. Conversion optimizer is the default setting for all campaigns in Google AdWords
D. Have at least 30 conversions in the past 30-days
E. Have at least 15 conversions in the past 15-days
45: Product Listing Ads are designed to target Google DIsplay Network.
A. No
B. Yes
A. They require Java Virtual Machine to be installed on the computer
B. A Pop-under Ad opens a new browser window hidden under the active window
C. Pop under Ads hinder the view of the user
D. Pop under Ads are same as pop up ads
A. Left of the fold
B. Right of the fold
C. Above the fold
D. Centre of the fold
E. In the page header
A. Network span
B. Across network
C. Run of network
D. Broad network
E. Roll of network
A. 1 sale
B. 2 sales
C. 10 sales
D. 100 sales
E. No sales
A. Psychometric Targeting
B. Reactive Targeting
C. Action-Reaction Targeting
D. Behavioral Targeting
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Search Engine Marketing MCQs
