MailChimp MCQs
MailChimp MCQs
Our experts have gathered these MailChimp MCQs through research, and we hope that you will be able to see how much knowledge base you have for the subject of MailChimp by answering these 60+ multiple-choice questions.
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1: Which of these are accepted list types?
A. Chamber of commerce lists
B. People who sign up with you for email
C. Prospects who have not yet signed up for email
D. 3rd party purchased lists
2: Which of the following options are available when selecting an email template?
A. Picture Template Editor
B. MailChimp Expert
C. Our Templates
D. Drag & Drop Editor
3: What is the user interface for MailChimp editor
A. Macros
B. Drag and Drop
C. Pre-existing templates
D. Click and Insert
4: To create tailored follow-up or welcome emails, send automatic birthday emails, and foster subscriber engagement in your MailChimp lists, you would set up a(n):
A. A/B test
B. QuickCampaign
C. Autoresponder
D. Plain text template
5: Which common mistakes do you want to avoid when creating your newsletter?
A. All of the above
B. Coloring fonts bright red or green
C. Using the word "Test" in the subject line
D. USING ALL CAPS
6: Directly sending or uploading a file created from another program is not possible when creating a campaign with MailChimp. You would first need to convert a file into:
A. A CSS format
B. Clean Java
C. Clean HTML
D. A .ppt format
7: Which of the following allow importing of subscribers into your list?
A. Copy/paste from Excel
B. Upload a CSV file
C. (All of these choices)
D. Import directly from Salesforce, Highrise, Google docs
8: What is the difference between a template and a campaign?
A. They are functionally identical
B. Templates are used when mailing to small lists, campaigns are used when mailing to large lists
C. Template is the layout, campaign is the content
D. Campaign is the layout, template is the content
9: Which of these platforms support MailChimp integration?
A. Magento
B. All of these
C. Eventbrite
D. Salesforce
10: What is an Autoresponder?
A. a MailChimp list type
B. a MailChimp job title
C. a MailChimp account type
D. a MailChimp campaign type
11: True or False? MailChimp can translate your opt-in/opt-out process into multiple different languages for you.
A. False
B. True
12: Which link protocol does MailChimp NOT support?
A. http
B. FTP
C. https
D. mailto
13: One suggested way you can solve deliverability problems is by:
A. Purchase a more expensive list of prospects
B. Change the color of the call to action buttons on your website
C. Dramatically increasing your publishing rate
D. Setting up stricter opt-in measures
14: How would an email campaign use MailChimp's A/B split testing tool?
A. Send one test email to all reciepients for testing
B. Send two different test emails to a small portion of recipients for testing
C. Send multiple different test emails to all recipients the same day for testing
D. Send 4 versions of a test email to 25% of recipients
15: If you want to personalize each email with the first name of the recipient, what merge tag do you use?
A. [FNAME]
B. |LNAME|
C. [NAME]
D. *|FNAME|*
16: Which of the following are email messages returned to the sender because the recipient's address is no longer valid?
A. Soft Bounce
B. VERP
C. Hard Bounce
D. Sender Receive
17: True or False? You can embed video into your email.
A. False
B. True
18: True or false? Inactive members are automatically removed from your contact list.
A. True
B. False
19: If you want to alert your blog followers to new posts, which campaign would be the best option?
A. An RSS-driven campaign
B. A social driven campaign
C. A plain text campaign
D. A designer campaign
20: What security precautions can you take to protect your email marketing campaign?
A. Use multiple machines for financial transactions
B. Run anti-virus and malware scans daily
C. Allow employees to use their home computers on your network
D. Update your systems once a month
21: Which of the following are part of MailChimps API integrations directory?
A. Rackspace Integration
B. HootSuite Integration
C. Box.com Integration
D. Swipely Integration
22: True or False? You must manually remove unsubscribes from your contact list.
A. True
B. False
23: Until recipients give your email permission to load images, they will only see the_______ that you create for your image.
A. Image tags
B. Image background
C. HTML tags
D. Alt-text
24: Which of these are NOT types of campaigns you can create from the default "Create Campaign" button?
A. CSS Formatted Campaign
B. A/B Split Campaign
C. Regular Ol' Campaign
D. Plain-Text Campaign
25: The little blurb in your email campaigns (usually in the footer) that helps your recipients remember how you got their email address is called:
A. An unsubscribe link
B. A call to action
C. A permission reminder
D. A signature
26: True or False? MailChimp blocks all affiliate links.
A. False
B. True
27: If a contact has either unsubscribed and resubscribed, or soft bounced in the past, what rating will they most likely have?
A. One thumb up
B. Three stars
C. One star
D. 1/10
28: Step 1 of creating an email marketing plan is ______?
A. Define Your Readers
B. Make an Email Schedule
C. Determine Sending Frequency
D. Determine Your Content
29: What are the only two contact list file types MailChimp can upload?
A. .csv and .txt
B. .xml and .csv
C. .txt and .doc
D. .ppt and .txt
30: Which of these are absolutely required in each email sent with MailChimp?
A. The first name of the recipient
B. All are mandatory
C. The URL of your company's website
D. An unsubscribe link
31: Which of the following are included in MailChimps Analytics360?
A. ROE for your campaign
B. Clickstream
C. Balance Sheet
D. ROI for your campaign
32: Which type of automatic email campaign will only send when subscribers meet specific conditions?
A. AutoCampaign
B. AutoList
C. Autosender
D. Autoresponder
33: What is MailChimp's plugin to track individual visitors to your commerce website from your MailChimp campaigns, capture order information, and pass it all it back to MailChimp?
A. EcommerceNow
B. Ecommerce360
C. MoneyChimp
D. SalesChimp
34: System tags MailChimp provides or tags that are automatically created when you add fields to your list are called:
A. CSS tags
B. Function tags
C. HTML tags
D. Merge tags
35: Which regulation was created to protect email recipients from SPAM?
A. NO-SPAM Act
B. CAN-SPAM Act
C. SPAM Compliance Act for Messengers
D. US-SPAM Act
36: Which of these are a type of MailChimp template?
A. Autoconnect
B. Drag and Drop
C. All are template types
D. RSS-to-Email
37: Which of the following are NOT a MailChimp A/B Split Testing option?
A. Delivery dates/times
B. Subject line
C. From name
D. Call to action button color
38: What is one issue with Open Email Tracking?
A. If an email service has stirct classification software, then sometimes emails may get sent to Spam inboxes.
B. Tracking email only counts the email as an open if the graphic is displayed for greater than ten seconds.
C. If you send two emails within 2 minutes of each other, MailChimp considers it a duplicate and will only count it as one open.
D. Many email services block images from automatically opening and the MailChimp graphic must be displayed in order for it to count as "opened".
39: A/B Split Campaigns are
A. A feature that splits up your campaign to compare different statistics of the sample population, such as Location vs. Time of day
B. Campaigns that is a single email sent to two different lists and the list with more clicks is determind a winner of the campaign
C. A feature used to compare two emails with the same sample population in order to determine which email is received better
D. Campaigns used to track two different emails sent to different users and to compare those emails to determine which will be more successful
40: Which of these is not a MailChimp template?
A. RSS-to-Email
B. AutoConnect
C. Drag and Drop
D. AutoImporter
41: What is Chimp Chatter?
A. Feed of Google Analytics Status Report
B. Email Chatroom
C. Feed of Subscriber Updates
D. Private group chat for business
42: Forever Free Pricing allows you to send ________ emails per month
A. 12000
B. 8000
C. 18000
D. 20000
43: The overview of your account displayed as status updates right in your account Dashboard is called:
A. Flag List
B. Chimp Chatter
C. Email Beam
D. Timeline
44: You would use Email Beamer to:
A. Automatically scrub your contact list of unsubscribed or inactive users with one click
B. Send an email from Gmail, Outlook, Apple Mail, or mobile device, and have MailChimp automatically forward it as an email campaign to your list.
C. Test how an email campaign will be displayed across a number of different browsers, email platforms and mobile devices
D. Send an email to a small segment of your contact list
45: What is Hairball?
A. A mobile app designed to help manage your MailChimp email campaigns on the go
B. MailChimp's annual email marketing conference
C. The nickname given to MailChimp's mascot
D. A desktop app that allows you to segment your MailChimp lists as much as you’d like, and store those segments on your own computer.
46: Chimp Chatter is a usful tool because
A. it tells you what individual users are doing (subscribing, unsubscribing, updating preferences)
B. it gives you updates about the industry you campaign is in as well as information on other campaigns in the same industry.
C. it gives status updates about individual users activity on your campaign as well as other campaigns they have subscribed to.
D. it enables you to connect with other MailChimp users and discuss campaigns and campaign strategies
47: What would you use "Aviary" to do?
A. Send mail specifically to Hotmail addresses
B. Upload batches of new contacts
C. Edit images
D. Create detailed list segmentation
48: Which of these emails will allow MailChimp to track an open?
A. None of these emails would have their opens tracked
B. An HTML email where the recipient turns on "View Images"
C. An HTML email, regardless of whether or not the images are allowed
D. A plain text email
49: True or False? If you've entered campaign-specific content in the Campaign Builder, and then make a change to a template in the Templates section, MailChimp won't change your draft campaign.
A. True
B. False
50: If you'd like to copy content from websites, email programs, and sources other than a word processor when creating campaign content, which option should you use in the content editor toolbar?
A. The plain-text paste tool
B. The retain formatting paste tool
C. You cannot copy content from other sources
D. The HTML paste tool
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