Mediated Communication MCQs
Mediated Communication MCQs
The following Mediated Communication MCQs have been compiled by our experts through research, in order to test your knowledge of the subject of Mediated Communication. We encourage you to answer these 60 multiple-choice questions to assess your proficiency.
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1: Adoption stage part of the innovation decision process whereby the new technology meets the user’s goals and is embraced
A. False
B. True
2: The possibility of multiple interpretations is called______.
A. Bridge
B. Modes
C. Ambiguity
D. Adoption stage
3: Bridge is member of more than two group.
A. False
B. True
4: The extent to which an innovation is consistent with a potential adopter’s values, lifestyle, or experience is called ______
A. Complexity
B. Meme
C. Mode
D. Compatibility
5: The confirmation stage is part of the innovation decision process whereby the user evaluates and reconsiders whether or not the technology is _______adopting.
A. Worthless
B. Worth
C. Significant
D. None
6: ____________ is the Information published by a medium, such as a television show, newspaper article, or video.
A. Context
B. Content
C. Media
D. None
7: If a sufficient number of people adopt the innovation, additional adoption of the innovation becomes self-sustaining, assuring future growth.is the statement of_______________.
A. Sufficient mass
B. Low mass
C. Critical mass
D. Commercial mass
8: Decision stage is the part of the innovation decision process whereby the users weighs pros and cons of an innovation and decides whether or not to adopt it.
A. False
B. True
9: Density is number of interconnections among _____ members.
A. Link
B. Node
C. Antinode
D. Network
10: The extent to which the link is reciprocal between network members
A. Dejection
B. Refection
C. Direct
D. Direction
11: When individuals stop using an innovation altogether.Is Statement of disenchantment rejection.
A. True
B. False
12: Opinion leaders who play a central role in the diffusion of innovations; they embrace innovations early on and have influence on other members of the social system. Is statement of___________.
A. Early adopters
B. Early majority
C. Late adopters
D. Late majority
13: Carefully deliberate whether to adopt an innovation, refers to
A. Late majority
B. Late adopters
C. Early majority
D. Earlie
14: Carefully deliberate whether to adopt an innovation, refers to
A. Late majority
B. Late adopters
C. Early majority
D. Earlie
15: How often members of a network communicate with each other. Is statement of _________
A. Gatekeeper
B. Gratification
C. Frequency
D. None
16: A node that controls the flow of information between one part of the network and another is called__________.
A. Gatekeeper
B. Gratification
C. Frequency
D. Adopter
17: What an individual seeks to gain from the use of a particular media form.is the statement of________.
A. Gatekeeper
B. Gratification
C. Adopter
D. Frequency
18: Hub is highly dense networks embedded within a larger network.
A. True
B. False
19: ___________stage is part of the innovation decision process whereby the adopter puts the innovation into use.
A. Implementation
B. Innovation
C. Adopter
D. Innovators
20: Innovation is an____________________ perceived as new.
A. Idea
B. Practice
C. Object
D. All
21: Isolate is a node that belongs in a network but has links.
A. True
B. False
22: Knowledge stage is art of the innovation decision process whereby a potential ______becomes aware of an innovation and its potential uses
A. Adopter
B. Develops
C. Laggards
D. Idolate
23: Laggards rarely, if never, adopt the innovation.
A. False
B. True
24: Late majority is influenced by peer pressure
A. True
B. False
25: Level of analysis focused on
A. Individuals in the network
B. Particular groups
C. Connections among and between organizations.
D. All
26: Liaison is node with connections to two or more groups that would otherwise be
A. Linked
B. Not linked
C. May or may not be linked
D. None of the above
27: _________is Complex organizations that are the source of many mass communication messages.
A. Media
B. Inventor
C. Technology
D. None
28: __________ richness information carrying capacity of a medium.
A. Technology
B. Media
C. Electronics
D. None
29: Mediated Communication in which there is something in between the sender and receiver.
A. False
B. True
30: In network analysis, whether the connections between network members exist because of a common link.is statement of________
A. Meme
B. Media
C. Mediation
D. None
31: Ideas, behaviors, or practices that spread from one person to another in a network is called_________
A. Meme
B. Emoji
C. Sticker
D. None
32: Multiplexity is extent to which two network members are linked together by more than one relationship or type of communication.
A. True
B. False
33: Network mode is the channel or channels used by network members.
A. True
B. False
34: Node is individual network member.
A. False
B. True
35: Observability is extent to which an individual can view the innovation or its effects
A. True
B. False
36: Persuasion stage is Part of the innovation ________process whereby a potential adopter goes beyond awareness of an innovation and actively seeks information about it.
A. Rule
B. Idea
C. Law
D. Decision
37: The relative speed with which an individual (or group or organization) adopts an innovation is called the rate of____
A. Rejection
B. Adjusting
C. Adopting
D. None
38: If an innovator or early adopter has the technology, they need others to adopt the technology in order to receive the maximum benefits.is statement of reciprocal interdependence.
A. True
B. False
39: When adopters change the use for, or “repurpose,” an innovation this is called_________.
A. Invention
B. Reinvention
C. Discover
D. None
40: Relative Advantage is an innovation has to be better at achieving the goals for performance
A. True
B. False
41: When individuals reject an innovation after trying it, returning to a different version of the innovation.Is statement of a______________.
A. Semantic network
B. Marketing
C. Replacement discontinuous
D. None
42: A particular focus on the content of the communications in a network analysis is called _________.
A. Semantic link
B. Semantic node
C. Semantic network
D. None
43: The existence of a network link over time is called________.
A. Strength
B. Stability
C. Stables
D. None
44: A ____that is highly central to the network is known as star.
A. Link
B. Network
C. Joint
D. Node
45: The frequency, intimacy, or intensity of a network connection is called ________.
A. Strength
B. Stability
C. Weakness
D. None
46: Symmetry describes whether two people connected in a network share the ______ relationship with each other.
A. Opposite
B. Close
C. Same type of
D. Compromised
47: Symmetry describes whether two people connected in a network share the ______ relationship with each other.
A. Opposite
B. Close
C. Same type of
D. Compromised
48: The extent to which potential adopters can “try” an innovation before making the decision to adopt it is called
A. Trialability
B. Trial
C. Selection
D. Potential
49: The extent to which potential adopters can “try” an innovation before making the decision to adopt it is called
A. Trialability
B. Trial
C. Selection
D. Potential
50: The level of difficulty in understanding or using the innovation is complexity
A. True
B. False
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