Content Analysis of Communication Research MCQs
Content Analysis of Communication Research MCQs
Our team has conducted extensive research to compile a set of Content Analysis of Communication Research MCQs. We encourage you to test your Content Analysis of Communication Research knowledge by answering these multiple-choice questions provided below.
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1: A ________technique for describing the manifest content of communications.
A. Quantitative
B. Qualitative
C. Numeric
D. Traditional
2: Manifest means _____
A. Apparent
B. Latent
C. Hidden
D. Not apparent
3: Latent could also be called
A. Manifest
B. Apparent
C. Observable
D. Hidden
4: Coding Scheme is a systematic way of ______ units of analysis
A. Classifying
B. Categorizing
C. Both of these
D. None of these
5: Research that seeks to document and understand group roles and interactions among members of a group is called
A. Interaction Analysis
B. Interaction Theory
C. Socialization Analysis
D. Socialization Theory
6: Compiling a list of websites by starting with a predetermined site and following the links to it is called
A. Web Scraping
B. Data scraping
C. Stemming
D. Web Crawling
7: Collecting documents from the web to download as text is called
A. Web Scraping
B. Data scraping
C. Stemming
D. Web Crawling
8: API Stands for ______
A. Application programming interface
B. Application performance interface
C. Application programming intelligence
D. Application performance intelligence
9: Portable document format is also called
A. PDF
B. Printale
C. IMAGE
D. FILE
10: Web-based data storage, typically offered by a hosting company is called
A. Cloud Storage
B. Web storage
C. Hard storage
D. Host storage
11: The process in content analysis of assigning a word the most appropriate meaning out of all possible meanings is called
A. Disambiguation
B. Ambiguation
C. Stemming
D. Lemmatization
12: Content analysis term for grouping different words by a common stem is known as
A. Disambiguation
B. Ambiguation
C. Stemming
D. Lemmatization
13: Content analysis procedure for grouping words according to a common dictionary definition is called
A. Disambiguation
B. Ambiguation
C. Stemming
D. Lemmatization
14: High frequency words such as pronouns and prepositions that in content analysis may be removed in order to focus on nouns and verbs is called
A. Stop Words
B. Last Words
C. Keywords
D. None of these
15: This content analysis term refers to the display of a word and the words surrounding it is called as
A. KWCI
B. KIWC
C. KSIC
D. KWIC
16: URL is Uniform Resource Locator. Commonly known as a web address, a URL is an Internet address that specifies an item’s location on a computer network and a protocol for accessing it.
A. True
B. False
17: Content analysis data cannot be analyzed statistically.
A. True
B. False
18: The software tool that starts with a URL or web address and then searches for additional linked URLs is known as web ______.
A. Scraping
B. Searching
C. Crawling
D. Probing
19: When conducting a content analysis, we have to make sure the variables and concepts we are testing are manifest. What does this mean?
A. They are abstract or latent.
B. They are tangible and observable.
C. They are spoken words.
D. They are quantitative.
20: A content analysis that seeks to understand interactions among members of a group and the different roles they play is a(n) ______.
A. Interaction
B. Invariate
C. Group oriented
D. Transactional
21: It is NOT possible to determine the degree to which content analysis coders are in agreement.
A. True
B. False
22: Conventional analytic techniques face new challenges and opportunities when conducting content analysis on the web because of what?
A. Size
B. Complexity
C. Ephemerality of web content
D. All of these
23: In content analysis, propositional units are structures such as stories or dramas.
A. True
B. False
24: The results of a content analysis are important, but more important are the connections and conclusions drawn from the results. What are the conclusions drawn from the results?
A. Question of coding units
B. Coding decisions
C. Question of inference
D. Decoding content
25: Content analysis can have 100% reliability if the researcher uses computers because content analysis software will automatically code all occurrences of a unit of text the same way.
A. True
B. False
26: Content analysis cannot be used to analyze the behavior of individuals.
A. True
B. False
27: “Does violent television content cause insensitivity to violence?” is a question that content analysis can answer.
A. True
B. False
28: In content analysis, syntactical units are units of language such as words or sentences.
A. True
B. False
29: Computer analysis of content can be challenging and complex. Many words have multiple meanings. What is the process of examining a word in its context and assigning it the most appropriate meaning?
A. Stemming
B. Lemmatization
C. Defining
D. Disambiguation
30: Content analysis cannot be used in such areas as organizational communication and interpersonal communication.
A. True
B. False
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Content Analysis of Communication Research MCQs
